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Motivated Forgetting in Response to Social Identity Threat

Bibliographic Data

ID7842499
AuthorsAmy N Dalton (0000-0002-1529-4406, Hong Kong University of Science and Technology), Li Huang (0000-0001-5365-7899, University of South Carolina)
Year2014
Volume40
Issue6
Pages1017-1038
Publication date2014-04-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1086/674198
OpenAlexW2133446229
LanguageEN
Citations received18
References cited59

Motivated forgetting is a psychological defense mechanism whereby people cope with threatening and unwanted memories by suppressing them from consciousness. A series of laboratory experiments investigate whether social identity threat can motivate people subsequently to forget identity-linked marketing promotions. To this effect, whereas social identity priming improves memory for identity-linked promotions, priming coupled with social identity threat (i.e., negative identity-related feedback) impairs memory. Importantly, this identity threat effect occurs only among people who identify strongly with their in-group and only for explicit memory. Implicit memory, in contrast, remains intact under threat. Additionally, the identity threat effect is eliminated (i.e., explicit memory is restored) if people affirm the threatened social identity, thereby mitigating the threat, prior to memory retrieval. Finally, the identity threat effect occurs only when automatic processes guide forgetting. When forgetting is guided by deliberate and controlled processes, the to-be-forgotten memories intrude into consciousness

Aesthetics · Art · Cognitive psychology · Forgetting · Identity (music) · Sociology · Memory Processes and Influences · Psychological and Educational Research Studies · Psychology · Social and Intergroup Psychology

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Unique citing works18
Citations per year1,8
Citation span2016 - 2025 (10)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 17

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