Script variation as audience design
Imagining readership and community in Japanese yuri comics
Bibliographic Data
| ID | 7903459 |
|---|---|
| Authors | Hannah E Dahlberg-Dodd (0000-0003-4671-7683, The Ohio State University, corresponding author) |
| Year | 2020 |
| Volume | 49 |
| Issue | 3 |
| Pages | 357-378 |
| Publication date | 2020-06-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Language in Society (JOURNAL) |
| Journal identifiers | ISSN: 0047-4045 • E-ISSN: 1469-8013 |
| Publisher | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.1017/s0047404519000794 |
| OpenAlex | W2991399866 |
| Language | FR |
| Citations received | 2 |
| References cited | 18 |
Building on recent work supporting a sociolinguistic approach to orthographic choice, this study engages with paratextual language use in yuri , a subgenre of Japanese shōjo manga ‘girls’ comics’ that centers on same-sex romantic and/or erotic relationships between female characters. The comic magazine Comic Yuri Hime has been the dominant, if not only, yuri -oriented published magazine in Japan since its inception in 2005. Though both written and consumed by a primarily female audience, the magazine has undergone numerous attempts to rebrand and refocus the target audience as a means to broaden the magazine's readership. This change in target demographic is reflected in the stylistic representation of paratextual occurrences of the second-person pronoun anata , indicating the role of the textual landscape in reflecting, and reifying, an imagined target audience. (Script variation, manga, popular media, Japan, yuri manga
Advertising · Art · Audience measurement · Comics · Literature · Political science · Representation (politics) · Romance · Sociology · Variation (astronomy) · Gender Studies in Language · History · Linguistic Variation and Morphology · Multilingual Education and Policy
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| Unique citing works | 2 |
|---|---|
| Citations per year | 0.5 |
| Citation span | 2022 - 2025 (4) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 2 |