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Presencing, Immersion, and Community

How Conspiracy Theory Belief Is Kindled Online

Bibliographic Data

ID7934950
AuthorsT Kenny Fountain, Chandler Jennings
Year2025
Volume28
Issue3
Pages79-103
Publication date2025-02-01
Open AccessNo
TypeARTICLE
VenueNova Religio The Journal of Alternative and Emergent Religions (JOURNAL)
Journal identifiersISSN: 1092-6690 • E-ISSN: 1541-8480
PublisherProject MUSE (PUBLISHER • US)
DOI10.1353/nvr.2025.a949121
OpenAlexW4406224025
LanguageEN

We bring together work in religious studies and literary and rhetorical studies to propose that absorption-like experiences of immersion and emotional presencing contribute to conspiracy theory belief, especially in digital media environments. First, we review literature in religious studies and psychology to suggest an empirical and theoretical basis for connecting the human propensity for absorption and immersion with conspiracy theory belief. Second, we turn to Tanya Luhrmann’s model of how religious and spiritual belief is created. We argue that Luhrmann’s work on faith frames, paracosms, and religious kindling offers insights into the lived experience of conspiracy theory belief. Third, we extend these insights through rhetorical and literary research on presencing and immersion to provide a more complete account of absorption. Finally, drawing on digital ethnographic data, we demonstrate how emotional presencing, imaginative absorption, and social immersion play out in the digital life of QAnon as a religiously inflected conspiracy theory

Art · Epistemology · Ethnography · Faith · Literature · Rhetorical question · Sociology · Anthropology · Media, Religion, Digital Communication · Misinformation and Its Impacts · Philosophy · Psychology · Social Psychology · Spam and Phishing Detection

Highly citedNo

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