A Note on Detection of Interaction

Journal Article A NOTE ON DETECTION OF INTERACTION Get access RICHARD STAELIN RICHARD STAELIN *The author became interested in the detection of interaction effects while working on a study of consumer purchase decisions directed by Professor Joseph W. Newman at the University of Michigan's Graduate School of Business Administration. He is currently Assistant Professor at the Graduate School of Industrial Administration, Carnegie-Mellon University. The author would like to thank the following persons at the University of Michigan for their comments on this note: John A. Sonquist, Head of the Computer Service Facility, and Professor James N. Morgan, both of the Institute for Social Research, and Professors Newman and Marvin J. Karson, both of the Graduate School of Business Administration Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 34, Issue 3, FALL 1970, Pages 408–411, https://doi.org/10.1086/267818 Published: 01 January 1970

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