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Searching for a Roommate

A Correspondence Audit Examining Racial/Ethnic and Immigrant Discrimination among Millennials

Bibliographic Data

ID8020532
AuthorsM Gaddi (0000-0002-3467-878X, University of California, Los Angeles, corresponding author), R Ghoshal (0000-0001-6745-0127, Elon University)
Year2020
Volume6
Publication date2020-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSocius Sociological Research for a Dynamic World (JOURNAL)
Journal identifiersISSN: 2378-0231 • E-ISSN: 2378-0231
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/2378023120972287
PMID34355061
OpenAlexW2998364354
LanguageEN
Citations received20
References cited76

Survey research finds that millennials have less prejudiced views of racial/ethnic minorities than other generations, leading some to label millennials as postracial. However, attitudinal survey research may be subject to social desirability bias because it documents statements or beliefs instead of actions. Moreover, most audit studies focus on people who make hiring decisions or own rental property and are therefore often older than millennials. This study uses a correspondence audit to investigate discrimination among millennials via “roommate wanted” advertisements. We sent over 4,000 emails and found a tiered pattern of discrimination against Asian (Indian and Chinese), Hispanic, and Black room-seekers. However, whether Asian and Hispanic room-seekers face significant discrimination varies based on whether they use predominantly White first names or traditional first names. Our findings shed light on the future of our racial system, expand our knowledge of discrimination beyond the traditional Black/White binary, and illustrate the persistence of anti-Blackness

Advertising · Audit · Business · Ethnic group · Face (sociological concept · Immigration · Political science · Racism · Refugee · Seekers · Social science · Sociology · White (mutation · Gender Studies · Law · LGBTQ Health, Identity, and Policy · Names, Identity, and Discrimination Research · Psychology · Social Psychology

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Unique citing works20
Citations per year5
Citation span2022 - 2026 (5)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 20

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