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Responsive Campaigning

Evidence from European Parties

Bibliographic Data

ID8031394
AuthorsMiguel M Pereira (0000-0001-6621-9863, Southern California University for Professional Studies, corresponding author)
Year2020
Volume82
Issue4
Pages1183-1195
Publication date2020-01-07
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueThe Journal of Politics (JOURNAL)
Journal identifiersISSN: 0022-3816 • E-ISSN: 1468-2508
PublisherUniversity of Chicago Press (PUBLISHER • US)
DOI10.1086/707827
OpenAlexW3000513577
LanguageEN
Citations received17
References cited63

How do parties respond to public opinion shifts on the campaign trail? While a vast literature looks at ideological updating across elections, the dynamics of short-term responsiveness remain largely a black box. I argue that campaign rhetoric reflects parties' need to balance office and policy goals. Shifts in voter preferences alter the salience of these goals, leading parties to adjust their strategies. A novel data set combining opinion polls with campaign statements by 68 European parties provides support for this argument. Parties performing well in the campaign pursue their dominant aims. However, when voters shift away from a party, leaders are impelled to accommodate their secondary goals: mainstream parties polarize to secure the support of core voters, while niche parties moderate their rhetoric to guarantee survival in parliament. The fluidity of party positioning uncovered here helps in enlightening multiple questions left open by previous studies of policy responsiveness

Argument (complex analysis · Ideology · Mainstream · Parliament · Political economy · Political science · Politics · Public opinion · Public relations · Rhetoric · Salience (neuroscience · Sociology · Electoral Systems and Political Participation · Law · Political Influence and Corporate Strategies · Public Administration · Social Policy and Reform Studies

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Unique citing works17
Citations per year3,4
Citation span2021 - 2026 (6)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 17

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