Key variables for developing integrated rural tourism

Bibliographic Data

ID8038508
AuthorsMercedes Marzo Navarro (0000-0002-9628-5738, Universidad de Zaragoza, corresponding author), Marta Pedraja-Iglesias (Universidad de Zaragoza), Marta Pedraja Iglesias (0000-0002-2551-5364, Universidad de Zaragoza), Lucia Vinzón (Universidad de Zaragoza)
Year2017
Volume19
Issue4
Pages575-594
Publication date2017-06-08
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueTourism Geographies (JOURNAL)
Journal identifiersISSN: 1461-6688 • E-ISSN: 1470-1340
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/14616688.2017.1336785
OpenAlexW2624098379
LanguageEN
Citations received8
References cited65

Considering how important tourism development is as an element of economic recovery in rural areas, one of its objectives should be sustainability. The starting point must therefore be the existence of partnerships and cooperation between stakeholders. Such cooperation would enable the integration of tourism development through the endogeneity, complementarity, and embeddedness of the resources and the empowerment of the residents. The objective of this research is to determine the basic types of relationships to be developed in order to achieve integrated rural tourism. Initially, we verify the variables involved in integrated rural tourism by determining the measurement models, and subsequently we propose a model that reflects the relationships between the variables under study. Our research shows that there must be two types of collaboration between stakeholders. First, there must be collaboration to develop a tourism product, and second, there must be collaboration to provide adequate information about the existing tourism activities. Due the nature of tourism, various types of businesses must work together, but if information is not subsequently provided about the product, then tourism cannot develop as desired. Collaboration as a whole also favours the development of rural tourism in which tourism activities complement the traditional activities of an area, consequently increases the embeddedness of the product and the endogeneity of the resources. Furthermore, the opinions of the various stakeholders in tourism development must be taken into account, especially the residents, which takes place through empowerment. Finally, collaboration means that residents and tourists must coexist and come into contact, therefore sharing public services and entertainment and leisure locations. All the aforementioned factors consequently provide the basis for integrating the rural tourism that is developed in an area, which will favour the economic, sociocultural, and environmental sustainability of that area

Business · Complementarity (molecular biology · Economic growth · Economics · Embeddedness · Empowerment · Endogeneity · Geography · New product development · Product (mathematics · Rural tourism · Sociology · Sustainability · Tourism · Tourism geography · Diverse Aspects of Tourism Research · Sport and Mega-Event Impacts · Tourism, Volunteerism, and Development · Marketing

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