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A Minority of One against a Majority of Robots

Robots Cause Normative and Informational Conformity

Bibliographic Data

ID8086992
AuthorsNicole Salomons (0000-0003-4319-8419, Yale University, corresponding author), Sarah Sebo (0000-0003-2211-6429), Sarah Strohkorb Sebo (Yale University), Meiying Qin (0000-0002-0983-2554, Yale University), Brian Scassellati (0000-0002-7671-7759, Yale University)
Year2021
Volume10
Issue2
Pages1-22
Publication date2021-02-09
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueACM Transactions on Human-Robot Interaction (JOURNAL)
Journal identifiersISSN: 2573-9522 • E-ISSN: 2573-9522
PublisherAssociation for Computing Machinery (PUBLISHER • US)
DOI10.1145/3442627
OpenAlexW3126949031
LanguageEN
Citations received11
References cited26

Studies have shown that people conform their answers to match those of group members even when they believe the group’s answer to be wrong [2]. In this experiment, we test whether people conform to groups of robots and whether the robots cause informational conformity (believing the group to be correct), normative conformity (feeling peer pressure), or both. We conducted an experiment in which participants (N = 63) played a subjective game with three robots. We measured humans’ conformity to robots by how many times participants changed their preliminary answers to match the group of robots’ in their final answer. Participants in conditions that were given more information about the robots’ answers conformed significantly more than those who were given less, indicating that informational conformity is present. Participants in conditions where they were aware they were a minority in their answers conformed more than those who were unaware they were a minority. Additionally, they also report feeling more pressure to change their answers from the robots, and the amount of pressure they reported was correlated to the frequency they conformed, indicating normative conformity. Therefore, we conclude that robots can cause both informational and normative conformity in people

Conformity · Feeling · Normative · Normative social influence · Peer pressure · Political science · Robot · Test (biology · Computer Science · Ethics and Social Impacts of AI · Psychology · Psychology of Moral and Emotional Judgment · Social Robot Interaction and HRI · Artificial Intelligence · Law · Social Psychology

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Unique citing works11
Citations per year2,75
Citation span2022 - 2026 (5)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 11

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