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Arming the citizen-consumer

The invention of ‘media literacy’ within UK communications policy

Bibliographic Data

ID8095924
AuthorsRichard Wallis (0000-0002-8604-5941, Bournemouth University, corresponding author), David Buckingham (0000-0002-5098-7056, Loughborough University)
Year2013
Volume28
Issue5
Pages527-540
Publication date2013-06-10
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueEuropean Journal of Communication (JOURNAL)
Journal identifiersISSN: 0267-3231 • E-ISSN: 1460-3705
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/0267323113483605
OpenAlexW1995311462
LanguageEN
Citations received9
References cited6

This article explores the emergence of the concept of ‘media literacy’ within UK communications policy, focusing particularly on the period leading up to the 2003 Communications Act. While broadly deregulatory in intention, the Act gave the new media regulator, Ofcom, a duty to ‘promote media literacy’. This article explores the origins of this theme, the different discourses and definitions in play, and the roles of the various agents involved. It argues that there were some significant strategic shifts in the debates around media literacy, which reflect broader tensions between neoliberal and social-democratic tendencies within New Labour’s communications policy. The article suggests that this resulted in a lack of clarity about the definition of media literacy, the scope and nature of Ofcom’s role, and the means by which the policy might be implemented – problems that partly account for the subsequent demise (or significant redefinition) of media literacy as a theme within communications policy towards the end of the decade

Aesthetics · CLARITY · Demise · Democracy · Duty · Literacy · Media studies · Pedagogy · Period (music · Political science · Politics · Public relations · Scope (computer science · Sociology · Theme (computing · Cultural Industries and Urban Development · Irish and British Studies · Social Media and Politics · Law

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Unique citing works9
Citations per year0,75
Citation span2014 - 2022 (9)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 9

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