David Buckingham
Biographic Data
| ID | 81058 |
|---|---|
| NAME | David Buckingham |
| GIVEN NAMES | David |
| FAMILY NAME | Buckingham |
| SIGNATURE | BUCKINGHAM D |
| AFFILIATIONS | University of London |
| ORCID | 0000-0002-5098-7056 |
| VERIFIED | Yes |
| TOTAL WORKS | 58 |
| TOTAL CITATIONS | 164 |
| AUTHOR COUNT | 54 |
| EDITOR COUNT | 4 |
| FIRST PUBLICATION YEAR | 1976 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 6 |
Teaching media in a ‘post-truth’ age: Fake news, media bias and the challenge for media/digital literacy education / La enseñanza mediática en la era de la posverdad: fake news, sesgo mediático y el r…
Digital literacy is often proposed as a means of dealing with the problems apparently caused by ‘fake news’. This positioning article considers some of the difficulties with this approach. It argues that fake news is not an isolated phenomenon, but one that needs to be understood in a much broader social, economic and cultural context. It also addresses the practical possibilities and difficulties of teaching in this area. The notion of ‘digital …
Children as consumers
Commercial marketing to children is by no means a new phenomenon. Indeed, historical studies show that children have been a key focus of interest at least since the inception of modern mass marketing. This chapter provides a critical account of contemporary debates about children and consumer culture. The increasing risks and uncertainties of the children&s;s market place a new premium on knowledge. Conventional advertising (for example, on telev…
Media literacy: The UK’s undead cultural policy
This article examines media literacy in the UK: a policy that emerged within the Department for Culture, Media and Sport in the late 1990s, was adopted by the New Labour administration, and enshrined in the Communications Act 2003. That legislation gave the new media regulator, Ofcom, a duty to ‘promote’ media literacy, although it left the term undefined. The article describes how Ofcom managed this regulatory duty. It argues that over time, med…
A evolução da educação midiática no Reino Unido: Algumas Lições Da História
A educação midiática no Reino Unido possui uma longa história, e tem sido um elemento constante no currículo escolar por cerca de 25 anos. No entanto, essa temática tem enfrentado desafios crescentes na última década. Nesse artigo, pretendemos explicar esses desenvolvimentos, não menos importantes, na esperança de que os educadores espanhóis possam evitar alguns dos obstáculos que temos encontrado. Ao fazê-lo, esperamos apresentar a história da e…
Advice on life? Online fan forums as a space for peer-to-peer sex and relationships education
Previous research has pointed to the potential of entertainment media as a source of informal sex education for young people. New social media may offer additional potential in this respect. In this paper, we consider the pedagogical possibilities and limitations of online fan forums, via a case study of the forums of the controversial British teen drama series Skins. We analyse discussions of the realism of the series' representation of teenage …
Youth Cultures in the Age of Global Media
This chapter looks critically at the ‘Girl Effect’, a new trend in global development policy and practice that involves a focus on and address to young women. The idea of the Girl Effect was coined by the corporate giant Nike in the mid-noughties, and had at its heart a bold claim: that girls hold the key to ending world poverty and transforming health and life expectancy in the developing world. It was proposed that a radical new approach was ne…
The Civic Web: Young People, the Internet, and Civic Participation
An investigation of how governments, organizations, and groups use the Internet to promote civic and political engagement among young people. There has been widespread concern in contemporary Western societies about declining engagement in civic life; people are less inclined to vote, to join political parties, to campaign for social causes, or to trust political processes. Young people in particular are frequently described as alienated or apath…
Teaching the creative class? Media education and the media industries in the age of ‘participatory culture’
This article explores the provision in the UK of pre-vocational and vocational media courses targeted at academic underachievers. Such courses typically claim to offer routes into employment for socially disadvantaged young people. These assertions have gathered force in recent years with the advent of digital media, and associated claims about their potential for promoting democratic participation and creativity. The article begins with a brief …
Jóvenes interactivos: Nueva ciudadanía entre redes sociales y escenarios escolares
es: Jovenes interactivos: Nueva ciudadania entre redes sociales y escenarios escolares>>>en: Interactive Youth: New Citizenship between Social Networks and S
Digital Generations
Contents: Preface. D. Buckingham, Is There a Digital Generation? Part I: Play and Gaming. H. Jenkins, The War Between Effects and Meanings: Rethinking the Video Game Violence Debate. M. Mackey, Digital Games and the Narrative Gap. M. Ito, Japanese Media Mixes and Amateur Cultural Exchange. M. Oliver, C. Pelletier, Activity Theory and Learning From Digital Games: Developing an Analytical Methodology. Part II: The Internet. S. Livingstone, M. Bober…
Learning about Power and Citizenship in an Online Virtual World
This work presents a research study designed to analyse the development of power relations in a virtual world, known as Habbo Hotel, aimed at the child and teenage market. What motivated this work was the desire to understand how this company wielded its power through the different agents responsible for taking decisions on the behaviour of the users within this virtual world. Simultaneously, this research went deeply into the type of lessons le…
Arming the citizen-consumer: The invention of ‘media literacy’ within UK communications policy
This article explores the emergence of the concept of ‘media literacy’ within UK communications policy, focusing particularly on the period leading up to the 2003 Communications Act. While broadly deregulatory in intention, the Act gave the new media regulator, Ofcom, a duty to ‘promote media literacy’. This article explores the origins of this theme, the different discourses and definitions in play, and the roles of the various agents involved. …
Youth Participation in Europe: Beyond Discourses, Practices and Realities
This timely book offers a fresh look at youth participation: examining official and unofficial constructions of participation by young people in a range of socio-political domains.
Beyond “Media Panics”: Reconceptualising public debates about children and media
Received: 03 Aug 2011 Accepted: 12 Oct 2012 Version of record first published: 09 Nov 2012
Children and media: A cultural studies approach
Ao desafiar a psicologia tradicional e a pesquisa sobre os efeitos da mídia, o texto propõe uma abordagem para estudo das correlações das crianças com a mídia, com foco na televisão, retomando a abordagem dos Estudos Culturais, embora as pesquisas do Centro de Birmingham não tenham se dedicado a essa faixa etária. O trabalho utiliza o modelo de circuito cultural, refuta a visão de significado como algo que a mídia distribui a públicos passivos e …
Global concerns, local negotiations and moral selves: Contemporary parenting and the “sexualisation of childhood” debate
Parents are contradictorily positioned within the “sexualisation of childhood” debate. They (“we”) are assumed to be concerned about sexualisation, and are urged to challenge it through campaigning, “saying no,” discussing “media messages” with children, and so on. Yet “irresponsible” consumption practices, particularly by mothers, are also held responsible for sexualisation. We argue that parental concern may be overstated: participants in our q…
Repensando a Criança-consumidora: Novas Práticas, Novos Paradigmas
O relacionamento das crianças com a mídia e com a cultura do consumidor vem se tornando, nesta última década, um foco de atenção e de debate. As crianças ganharam mais e mais importância não apenas como um mercado em si, mas também como um meio de atingir os mercados dos adultos; e em paralelo, um número crescente de comentadores critica a aparente 'comercialização' da infância, demandando uma mais rígida regulamentação do marketing direcionado à…
Precisamos Realmente de Educação Para os Meios
The article describes briey the history of Media Education in the United Kingdom, relating it to the global evolution of the concept and its application, in order to undertake a detailed analysis of this phenomenon in relation to Media 2.0 – reecting on its impacts on Media Education all over the world
Home Truths: Video Production and Domestic Life
Over the past decade, the video camera has become a commonplace household technology. With falling prices on compact and easy-to-use cameras, as well as mobile phones and digital still cameras with video recording capabilities, access to moving image production technology is becoming virtually universal. Home Truths? represents one of the few academic research studies exploring this everyday, popular use of video production technology, looking pa…
Too much, too soon? Children, ‘sexualization’ and consumer culture
This article presents a critical analysis of how the issue of childhood ‘sexualization’ – and the role of consumer culture within it – has been defined and framed, both within the public debate and in the academic research literature. It counterposes this with some evidence taken from a study conducted in Scotland in 2009/10 about the availability and nature of ‘sexualized’ goods, and the perspectives of parents and children. The article suggests…
Video Cultures: Media Technology and Everyday Creativity
Over the past decade, there has been a huge increase in ordinary people's access to video production technology. These essays explore the theoretical significance of this trend and its impact on socie
The Civic Sell: Young people, the internet, and ethical consumption
This article is based on newly completed research looking at the role of the internet as a means of promoting civic engagement and participation among young people aged 15–25. It focuses on one specific aspect of this phenomenon, namely the use of websites to promote ‘ethical consumption’ among young people. This paper begins by briefly examining several intersecting works discussing not-for-profit marketing, commercial marketing, youth cultures …
Beyond the competent consumer: The role of media literacy in the making of regulatory policy on children and food advertising in the UK
In 2007, the British media regulator Office of Communications (Ofcom) began to implement new restrictions on the television advertising of food and drink products to children, as part of the government’s broader attempts to combat child obesity. This is the second of two linked articles that explore the issues at stake in these developments, and their broader implications for the study of media and cultural policy. This article focuses primarily …
The appliance of science: The role of evidence in the making of regulatory policy on children and food advertising in the UK
In 2007, the British media regulator Ofcom began to implement new restrictions on the television advertising of food and drink products to children, as part of the government’s broader attempts to combat child obesity. This is the first of two linked articles that explore the issues at stake in these developments, and their broader implications for the study of media and cultural policy. The focus here is on the ways in which evidence from resear…
Creative' visual methods in media research: Possibilities, problems and proposals
Creative' visual methods in media research: Possibilities, problems and proposals
Digital Media Literacies: Rethinking Media Education in the Age of the Internet
This article considers how media educators can respond to the new challenges and opportunities of the Internet, and of digital media more broadly. It begins by exploring the value and limitations of the notion of 'literacy' in this context. It argues that 'competence-based' definitions of literacy tend to neglect the social diversity of literacy practices, and to retain a narrow focus on 'information', and it suggests that a broader definition of…
New Labour's cultural turn: Some tensions in contemporary educational and cultural policy
The election of a Labour government in Britain, after 18 years of Conservative rule, has seen the emergence of a new educational discourse, based on a distinctive combination of cultural, economic and social themes. In this article, we identify the components of the discourse, and explore how it is currently deployed in arguments for educational change. Specifically, our focus is on two recent documents: All Our Futures: Creativity, Culture and E…
In the worst possible taste: Children, television and cultural value
This article draws on data gathered as part of a broader research project looking at the changing nature of children's television culture. In the light of public concerns about the shortcomings of children's 'natural' tastes in television, and broader academic arguments about the social functions of judgements of taste, the article considers whether it makes sense to talk about a distinctive 'children's taste culture' in relation to television. T…
Teaching media in a ‘post-truth’ age: Fake news, media bias and the challenge for media/digital literacy education / La enseñanza mediática en la era de la posverdad: fake news, sesgo mediático y el r…
Digital literacy is often proposed as a means of dealing with the problems apparently caused by ‘fake news’. This positioning article considers some of the difficulties with this approach. It argues that fake news is not an isolated phenomenon, but one that needs to be understood in a much broader social, economic and cultural context. It also addresses the practical possibilities and difficulties of teaching in this area. The notion of ‘digital …
Childhood in the Age of Global Media
This paper provides a critical overview of debates about the role of media in globalisation, with specific reference to the position of children. The paper begins with a broad-ranging discussion of relevant literature in the field. It argues that, while the economic ‘logic’ of globalisation may lead to a homogenisation of cultural products, it has also led to the emergence of a ‘modernist’ discourse about childhood that has paradoxical consequenc…
Learning about Power and Citizenship in an Online Virtual World
This work presents a research study designed to analyse the development of power relations in a virtual world, known as Habbo Hotel, aimed at the child and teenage market. What motivated this work was the desire to understand how this company wielded its power through the different agents responsible for taking decisions on the behaviour of the users within this virtual world. Simultaneously, this research went deeply into the type of lessons le…
Talking Dirty: Children, Sexual Knowledge and Television
Television is often blamed for making sexual knowledge available to children, and thereby for promoting `inappropriate' attitudes and behaviour. This article draws on data gathered as part of a larger research project about the changing nature of the child television audience. It considers how children (aged 6-7 and 10-11) interpret and respond to the representations of sexual behaviour they encounter on television, for example in genres such as …
Media literacy: The UK’s undead cultural policy
This article examines media literacy in the UK: a policy that emerged within the Department for Culture, Media and Sport in the late 1990s, was adopted by the New Labour administration, and enshrined in the Communications Act 2003. That legislation gave the new media regulator, Ofcom, a duty to ‘promote’ media literacy, although it left the term undefined. The article describes how Ofcom managed this regulatory duty. It argues that over time, med…
Arming the citizen-consumer: The invention of ‘media literacy’ within UK communications policy
This article explores the emergence of the concept of ‘media literacy’ within UK communications policy, focusing particularly on the period leading up to the 2003 Communications Act. While broadly deregulatory in intention, the Act gave the new media regulator, Ofcom, a duty to ‘promote media literacy’. This article explores the origins of this theme, the different discourses and definitions in play, and the roles of the various agents involved. …
Selling learning: Towards a political economy of edutainment media
This article provides an analysis of the emerging market for ‘edutainment’ media in the UK. It covers three main sectors: print publishing, software and on-line learning. In each case, it argues that the development of the market is towards concentration of ownership; and that this is reinforced by the influence of contemporary educational policy. This results in a narrowing in the diversity of material available to the consumer and in the forms …
Against Demystification: A Response to ‘Teaching the Media’
Journal Article Against Demystification: A Response to 'Teaching the Media' Get access David Buckingham David Buckingham Search for other works by this author on: Oxford Academic Google Scholar Screen, Volume 27, Issue 5, September-October 1986, Pages 80–95, https://doi.org/10.1093/screen/27.5.80 Published: 01 September 1986
Global concerns, local negotiations and moral selves: Contemporary parenting and the “sexualisation of childhood” debate
Parents are contradictorily positioned within the “sexualisation of childhood” debate. They (“we”) are assumed to be concerned about sexualisation, and are urged to challenge it through campaigning, “saying no,” discussing “media messages” with children, and so on. Yet “irresponsible” consumption practices, particularly by mothers, are also held responsible for sexualisation. We argue that parental concern may be overstated: participants in our q…
Public Service Goes to Market: British Children's Television in Transition
This article analyses recent moves towards a more commercial, multi-channel environment in British broadcasting, and the consequences of such an environment for children. Contrary to those who have feared for the abandonment of a 'Great Tradition in children's broadcasting, the article suggests that the situation is more complex and ambivalent. The new environment has seen an increase in the amount of provision for children, both on terrestrial a…
Beyond the competent consumer: The role of media literacy in the making of regulatory policy on children and food advertising in the UK
In 2007, the British media regulator Office of Communications (Ofcom) began to implement new restrictions on the television advertising of food and drink products to children, as part of the government’s broader attempts to combat child obesity. This is the second of two linked articles that explore the issues at stake in these developments, and their broader implications for the study of media and cultural policy. This article focuses primarily …
The appliance of science: The role of evidence in the making of regulatory policy on children and food advertising in the UK
In 2007, the British media regulator Ofcom began to implement new restrictions on the television advertising of food and drink products to children, as part of the government’s broader attempts to combat child obesity. This is the first of two linked articles that explore the issues at stake in these developments, and their broader implications for the study of media and cultural policy. The focus here is on the ways in which evidence from resear…
Embarrassment, Education and Erotics: The Sexual Politics of Family Viewing
This article discusses parents' and young people's accounts of family television viewing, produced as part of a research project into responses to sexual content in the media. The analysis identifies how practices of media consumption, such as parents 'discussing' social issues in drama with their children, are gendered and gendering. These in turn contribute to young people's understandings of gender and sexual identities. The article argues tha…
Children and media: A cultural studies approach
Ao desafiar a psicologia tradicional e a pesquisa sobre os efeitos da mídia, o texto propõe uma abordagem para estudo das correlações das crianças com a mídia, com foco na televisão, retomando a abordagem dos Estudos Culturais, embora as pesquisas do Centro de Birmingham não tenham se dedicado a essa faixa etária. O trabalho utiliza o modelo de circuito cultural, refuta a visão de significado como algo que a mídia distribui a públicos passivos e …
Repensando a Criança-consumidora: Novas Práticas, Novos Paradigmas
O relacionamento das crianças com a mídia e com a cultura do consumidor vem se tornando, nesta última década, um foco de atenção e de debate. As crianças ganharam mais e mais importância não apenas como um mercado em si, mas também como um meio de atingir os mercados dos adultos; e em paralelo, um número crescente de comentadores critica a aparente 'comercialização' da infância, demandando uma mais rígida regulamentação do marketing direcionado à…
Precisamos Realmente de Educação Para os Meios
The article describes briey the history of Media Education in the United Kingdom, relating it to the global evolution of the concept and its application, in order to undertake a detailed analysis of this phenomenon in relation to Media 2.0 – reecting on its impacts on Media Education all over the world
Media Education: Authority, Identity and Value - An Editorial Dialogue
In this 'dialogue' article, the three editors of the special issue debate three key themes arising from the articles that follow. We discuss the dilemmas posed by the institutionalisation or 'authorisation' of media education within the formal education system; persistent questions about the role of media education as an intervention in the processes of students' identity formation; and the vexed debate about judgments of cultural value and their…
Doing Game Studies: A Multi-Method Approach to the Study of Textuality, Interactivity and Narrative Space
The emergence of game studies is provoking a struggle between adapted older disciplines in the effort to forge a new, discrete field of study. This paper reports on a two-year project titled Textuality in Video Games1 and the range of research techniques that were employed in order to begin answering questions about role-play, pleasure, agency and narrative. The paper outlines how narratology and film theory, social psychology and social semiotic…
Video Culture: Crossing Borders with Young People's Video Productions
This article presents findings from an international research project on the use of video for interculutral youth communication, “VideoCulture.” Young people from different locales of five Western countries produced and exchanged short videotapes on a range of themes, and their responses to each other's productions were recorded and analyzed. A review of the rationale and methodology for the project frames the presentation of two case studies. On…
Infancias cambiantes, medios cambiantes: Nuevos desafíos para la educación mediática
Este artículo proporciona una revisión de los recientes cambios en la infancia y en el entorno de los medios, señalando sus implicaciones para los educadores mediáticos. Se comienza considerando dos análisis contrastantes de estos cambios: la tesis de “la muerte de la infancia” y la noción de la “generación electrónica”. Se pasa a resumir temas recientes en el trabajo sociológico sobre la infancia, prestando particular atención a la experiencia f…
Más allá de la dependencia: Hacia una teoría de la educación para los medios
En los últimos diez años, los profesores de medios de comunicación en el Reino Unido han empezado a desarrollar una teoría educativa sobre la Educación para los Medios, que se centra en el carácter específico de práctica pedagógica y comunicativa que tiene esta educación. Este artículo presenta tres elementos claves de esta teoría educativa: su énfasis en el conocimiento que tienen los jóvenes sobre los medios, su análisis de las funciones instit…
Resource based learning: A pragmatical approach
Against Demystification: A Response to ‘Teaching the Media’
Journal Article Against Demystification: A Response to 'Teaching the Media' Get access David Buckingham David Buckingham Search for other works by this author on: Oxford Academic Google Scholar Screen, Volume 27, Issue 5, September-October 1986, Pages 80–95, https://doi.org/10.1093/screen/27.5.80 Published: 01 September 1986
Induction of sister chromatid exchanges by the thymidine analog 5-hydroxymethyl-2?-deoxyuridine
The thymidine analog, 5-hydroxymethyl-2'-deoxyuridine (hmdUrd), was tested for its ability to induce sister chromatid exchanges (SCEs) in Chinese hamster ovary (CHO) cells. When tested, hmdUrd was found to be a potent inducer of SCEs in CHO cells under nontoxic conditions. Under these same conditions, hmdUrd was found to be nonmutagenic, as no increase above the background frequency of 6-thioguanine-resistant mutants was observed. The induction o…
What are words worth? Interpreting children's talk about television
(1991). What are words worth? Interpreting children's talk about television. Cultural Studies: Vol. 5, No. 2, pp. 228-245
Quality audit: The national scene and implications for departments
(1994). Quality audit: the national scene and implications for departments. Journal of Geography in Higher Education: Vol. 18, No. 2, pp. 168-171
The Commercialisation of Childhood? The Place of the Market in Children's Media Culture
(1995). The Commercialisation of Childhood? The Place of the Market in Children's Media Culture. Changing English: Vol. 2, No. 2, pp. 17-40
News media, political socialization and popular citizenship: Towards a new agenda
The use of news media has steadily declined in recent years, particularly among young people. This article offers a critical review of recent research and debate which has sought to explain the changing role of news journalism in political socialization, contrasting social‐psychological perspectives with those of cultural studies and critical theory. It evaluates calls for popular alternatives to conventional forms of news, and for an expanded or…
Dissin' Disney: Critical perspectives on children's media culture
Media Education in the Uk: Moving Beyond Protectionism
In this essay I describe the history of media education in the UK, tracing its evolution from its Leavisite origins, through the advent of cultural studies to the more explicitly political approaches developed in the 1970s. These approaches reflect a gradual democratization of the curriculum, as well as a form of cultural or political protectionism. I also discuss recent moves beyond this approach, resulting from changing views of young people's …
Barndom i forandring, medier i forandring. Nye dagsordner inden for forskning i børns mediekultur
David Buckingham analyserer i artiklen de forandringer, der i de seneste årtier har karakteristisk såvel barndomsbegrebet som børns forhold til medierne. På baggrund af beskrivelser af forskningsnæssige, kulturelle og sociologiske udviklingstræk på begge områder, analyserer han hvor- ledes udviklingen på de to områder i hovedtrækkene er indbyrdes for- bundne. Denne analyse bidrager til Buckinghams mere overordnede pro- jekt, nemlig at problematis…
Public Service Goes to Market: British Children's Television in Transition
This article analyses recent moves towards a more commercial, multi-channel environment in British broadcasting, and the consequences of such an environment for children. Contrary to those who have feared for the abandonment of a 'Great Tradition in children's broadcasting, the article suggests that the situation is more complex and ambivalent. The new environment has seen an increase in the amount of provision for children, both on terrestrial a…
Talking Dirty: Children, Sexual Knowledge and Television
Television is often blamed for making sexual knowledge available to children, and thereby for promoting `inappropriate' attitudes and behaviour. This article draws on data gathered as part of a larger research project about the changing nature of the child television audience. It considers how children (aged 6-7 and 10-11) interpret and respond to the representations of sexual behaviour they encounter on television, for example in genres such as …
In the worst possible taste: Children, television and cultural value
This article draws on data gathered as part of a broader research project looking at the changing nature of children's television culture. In the light of public concerns about the shortcomings of children's 'natural' tastes in television, and broader academic arguments about the social functions of judgements of taste, the article considers whether it makes sense to talk about a distinctive 'children's taste culture' in relation to television. T…
Infancias cambiantes, medios cambiantes: Nuevos desafíos para la educación mediática
Este artículo proporciona una revisión de los recientes cambios en la infancia y en el entorno de los medios, señalando sus implicaciones para los educadores mediáticos. Se comienza considerando dos análisis contrastantes de estos cambios: la tesis de “la muerte de la infancia” y la noción de la “generación electrónica”. Se pasa a resumir temas recientes en el trabajo sociológico sobre la infancia, prestando particular atención a la experiencia f…
Más allá de la dependencia: Hacia una teoría de la educación para los medios
En los últimos diez años, los profesores de medios de comunicación en el Reino Unido han empezado a desarrollar una teoría educativa sobre la Educación para los Medios, que se centra en el carácter específico de práctica pedagógica y comunicativa que tiene esta educación. Este artículo presenta tres elementos claves de esta teoría educativa: su énfasis en el conocimiento que tienen los jóvenes sobre los medios, su análisis de las funciones instit…
Historical Statistics for Mineral Commodities in the United States
New Labour's cultural turn: Some tensions in contemporary educational and cultural policy
The election of a Labour government in Britain, after 18 years of Conservative rule, has seen the emergence of a new educational discourse, based on a distinctive combination of cultural, economic and social themes. In this article, we identify the components of the discourse, and explore how it is currently deployed in arguments for educational change. Specifically, our focus is on two recent documents: All Our Futures: Creativity, Culture and E…
Video Culture: Crossing Borders with Young People's Video Productions
This article presents findings from an international research project on the use of video for interculutral youth communication, “VideoCulture.” Young people from different locales of five Western countries produced and exchanged short videotapes on a range of themes, and their responses to each other's productions were recorded and analyzed. A review of the rationale and methodology for the project frames the presentation of two case studies. On…
Gotta catch 'em all: Structure, agency and pedagogy in children's media culture
This article uses an analytical case study of the Pokémon phenomenon as a means of addressing broader theoretical issues concerned with the relationships between structure and agency in children's media culture. It analyses the political economy of Pokémon, and its attempts to appeal to different sub-sections of the children's market; the textual appeals of the different Pokémon artefacts, and the role of `knowledge'; and debates about the positi…
Young People, Sex and the Media: The Facts of Life?
Are children today growing up too soon? How do they - and their parents - feel about media portrayals of sex and personal relationships? Are the media a corrupting influence, or a potentially positive
Toys, Games, and Media
International audience
Pikachu's Global Adventure: The Rise and Fall of Pokémon
In the last years of the last millennium, a new consumer phenomenon developed in Japan and swept across the globe.Pokémon, which began life as a piece of software to be played on Nintendo's Game Boy (a hand-held gaming computer), quickly diversified into a comic book, a television show, a movie, trading cards, stickers, small toys, and ancillary products such as backpacks and T-shirts.Entering into production and licensing agreements with Japanes…
Embarrassment, Education and Erotics: The Sexual Politics of Family Viewing
This article discusses parents' and young people's accounts of family television viewing, produced as part of a research project into responses to sexual content in the media. The analysis identifies how practices of media consumption, such as parents 'discussing' social issues in drama with their children, are gendered and gendering. These in turn contribute to young people's understandings of gender and sexual identities. The article argues tha…
Doing Game Studies: A Multi-Method Approach to the Study of Textuality, Interactivity and Narrative Space
The emergence of game studies is provoking a struggle between adapted older disciplines in the effort to forge a new, discrete field of study. This paper reports on a two-year project titled Textuality in Video Games1 and the range of research techniques that were employed in order to begin answering questions about role-play, pleasure, agency and narrative. The paper outlines how narratology and film theory, social psychology and social semiotic…
Cultural Studies Goes To School
In the context of the growing diversity of contemporary societies and the central importance of the electronic media, the place of popular culture in the school curriculum has become an increasingly controversial political issue. Based on in-depth research in an ethnically mixed, working-class secondary school, Cultural Studies Goes to School is concerned with the relationships between young people's involvement in popular culture outside school …
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