Exploring Patterns of Social Relationships among Food Bloggers on Twitter Using a Social Network Analysis Approach
Bibliographic Data
| ID | 8238607 |
|---|---|
| Authors | Allison D Hepworth (0000-0002-6788-7852), Jess Kropczynski (0000-0002-7458-6003), Justin Walden (0000-0001-7983-825X), Rachel A Smith (0000-0003-0392-3735) |
| Year | 2019 |
| Volume | 20 |
| Issue | 4 |
| Pages | 1-21 |
| Publication date | 2019-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Social Structure (JOURNAL) |
| Journal identifiers | ISSN: 1529-1227 • E-ISSN: 1529-1227 |
| Publisher | Walter de Gruyter GmbH (PUBLISHER • DE) |
| DOI | 10.21307/joss-2019-038 |
| OpenAlex | W3015211855 |
| Language | EN |
| Citations received | 2 |
| References cited | 53 |
Background and objective . Nutrition information conveyed by popular entities through online social networking sites (i.e., social media influencers) has the potential to impact consumer eating behavior through mechanisms of social influence. Little is known about how online communities of food-related social media influencers are structured, which could reveal influencers’ opportunities to observe and spread nutrition-related content and information design practices. This study explored patterns of social relationships (social capital, conservation of resources, and homophily) within a network of prominent food bloggers on Twitter ( N = 44). Methods . Data on Twitter following/follower relationships and Twitter use (number of tweets, favorited tweets) were collected from bloggers’ Twitter profiles. Bloggers represented eight topical subcategories of food blogs (e.g., family cooking, cocktails) and comprised a one-mode social network with directed ties indicating Twitter following/follower relationships. Structural evidence of patterns of social relationships was investigated through social network visualization, centrality measures (in-degree/out-degree centrality, density, reciprocity), and inferential tests. Results . The overall network density of directed ties was 21%, with wide variability in individual blogger centrality across multiple measures. Cocktails, cooking, special diets, and culinary travel bloggers had more dense ties to bloggers in their own subcategories. Within the network, favorited tweets and outreach (Twitter following relationships) were positively associated with popularity (Twitter follower relationships). Conclusions . Food bloggers in this study formed a partially connected network, supporting the conservation of resources framework. Homophily was evident in some, but not all, topical subcategories. Associations among Twitter use, outreach, and popularity generally supported the social capital framework. Future studies should explore influencers’ motivations for connecting on social networking sites, and how content and information design practices spread among influencers
Advertising · Business · Centrality · Homophily · Influencer marketing · Internet privacy · Interpersonal ties · Outreach · Political science · Popularity · Reciprocity (cultural anthropology · Relationship marketing · Social capital · Social media · Social network (sociolinguistics · Social network analysis · Sociology · World Wide Web · Computer Science · Digital Marketing and Social Media · Impact of Technology on Adolescents · Psychology · Social Media and Politics · Marketing · Social Psychology
Social Network Analysis
One Click, Many Meanings
Harnessing Social Media for Health Promotion and Behavior Change
Networked Narratives
Quadratic Assignment as a General Data Analysis Strategy
Tweet, Tweet, Retweet
Graph drawing by force‐directed placement
Sociality Through Social Network Sites
Who are the social media influencers? A study of public perceptions of personality
Centrality in social networks conceptual clarification
Reciprocal Journalism
Sharenting,” parent blogging, and the boundaries of the digital self
Developing and validating the A-B-C framework of information diffusion on social media
Blogging Practices
Cultivating Social Resources on Social Network Sites
A call for research exploring social media influences on mothers' child feeding practices and childhood obesity risk
Identifying users of traditional and Internet-based resources for meal ideas
Social norms and their influence on eating behaviours
The social image of food
Homophily-Heterophily
Modeling blogger influence in a community
Conservation of Social Resources
Professionalizing and Profiting
Birds of a Feather
Measuring structural similarity in large online networks
| Citations per year | 0.5 |
|---|---|
| Citation span | 2022 - 2024 (3) |
| Highly cited | No |