Keep our mob safe
Bibliographic Data
| ID | 8250049 |
|---|---|
| Authors | Emily E Davis (0000-0002-6985-8529), Danielle H Heinrichs (0000-0002-6730-686X, Griffith University) |
| Year | 2023 |
| Volume | 7 |
| Issue | 2 |
| Pages | 219-245 |
| Publication date | 2023-10-19 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Language and Discrimination (JOURNAL) |
| Journal identifiers | ISSN: 2397-2645 • E-ISSN: 2397-2637 |
| Publisher | Equinox Publishing (PUBLISHER • GB) |
| DOI | 10.1558/jld.26521 |
| OpenAlex | W4387781421 |
| Language | EN |
| Citations received | 2 |
| References cited | 18 |
This paper examines how semiotic resources, including text, song, dance and visual imagery, are utilised in a COVID-19 public health outreach campaign to communicate to Aboriginal and Torres Strait Islander youth in the Australian state of New South Wales (NSW). Content analysis and multimodal critical discourse analysis are employed to study a corpus of multimodal videos with a visible, speaking social actor published between July 2020 and June 2022 on the official NSW Ministry of Health Facebook page (n=1010), including ‘Keep Our Mob Safe’ public health outreach campaign videos (n=38). The analysis focuses on the discursive representation and recontextualisation of social actors in order to ascertain who the state considers a ‘linguistic and cultural asset’, a term used in NSW language and health policies. The findings indicate that social actors use creative and transformational material processes and through their actions reveal covert language policy mechanisms
Art · Covert · Dance · Linguistics · Media studies · Outreach · Political science · Public health · Public relations · Semiotics · Sociology · Visual arts · Discourse Analysis in Language Studies · Language, Discourse, Communication Strategies · Language, Metaphor, and Cognition · Medicine · Nursing
Planning language, planning inequality
Content Analysis of Visual Images
Language Policy
Discourse and Practice
An Introduction to Functional Grammar
Engaging Remote Aboriginal Communities in Covid-19 Public Health Messaging via Crowdsourcing
Language-in-healthcare policy, interaction patterns, and unequal care on the U.S.-Mexico border
Belonging through Languagecultural Practices in the Periphery
Personalising crime and crime-fighting in factual television
A modified and enriched theory of language policy (and management)
Negotiating Difference Across Time
Better understanding about what's going on’
The Covid-19 pandemic intensified resource conflicts and indigenous resistance in Brazil
Laboring to communicate
Language contact and translingual literacies
Precision Public Health Matters
Linguistic aspects of Australian Aboriginal English
The ownership of Aboriginal English in Australia
| Citations per year | 2 |
|---|---|
| Citation span | 2025 - 2026 (2) |
| Highly cited | No |