Engaging Remote Aboriginal Communities in Covid-19 Public Health Messaging via Crowdsourcing
Bibliographic Data
| ID | 22091202 |
|---|---|
| Authors | Miriam Glennie (0000-0002-4130-7880, University of Canberra, corresponding author), Michelle Dowden, Mark Grose, Meg Scolyer (0000-0001-7295-272X), Alessandra Superina, Karen Gardner (0000-0001-9783-3575, University of Canberra) |
| Year | 2022 |
| Volume | 10 |
| Pages | 866134-866134 |
| Publication date | 2022-05-13 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Frontiers in Public Health (JOURNAL) |
| Journal identifiers | ISSN: 2296-2565 • E-ISSN: 2296-2565 |
| Publisher | Frontiers Media SA (PUBLISHER • CH) |
| DOI | 10.3389/fpubh.2022.866134 |
| PMID | 35646785 |
| OpenAlex | W4280539829 |
| Language | EN |
| Citations received | 3 |
| References cited | 30 |
Health comunication is a critical component of pandemic mitigation, but mainstream prevention messaging often lacks social, cultural and linguistic relevance to vulnerable populations. This community case study presents a novel, highly participatory pandemic prevention communication campaign that engaged individuals in remote Aboriginal communities of the Northern Territory of Australia directly in prevention messaging via crowdsourcing, and distributed videos to remote area post-codes via targeted Facebook advertising. Facebook metrics, administrative campaign data and national statistics are used to assess campaign reach and engagement. The case study discusses lessons learned from the campaign, including how seeking unscripted COVID-19 prevention video messaging can support community ownership of pandemic messaging, rapid content generation, and a high level of Facebook user engagement. It also discusses the effectiveness of targeting remote area post-codes via Facebook advertising both to reach the target audience, and to support quality improvement assessments to inform health communication decision-making in a low resource setting
Business · Citizen journalism · Community engagement · Crowdsourcing · Internet privacy · Pandemic · Political science · Public health · Public relations · Social media · World Wide Web · Computer Science · Focus Groups and Qualitative Methods · Medicine · Misinformation and Its Impacts · Nursing · Social Media and Politics
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| Citations per year | 1 |
|---|---|
| Citation span | 2023 - 2024 (2) |
| Highly cited | No |