Crafting Legitimate Identities
Promotional Strategies in the Ontario Non-Elite Private School Sector
Bibliographic Data
| ID | 8924445 |
|---|---|
| Authors | Roger Pizarro Milian (0000-0001-5493-7040, University of Toronto, corresponding author), Linda Quirke (0000-0001-5923-8222, Wilfrid Laurier University) |
| Year | 2017 |
| Volume | 53 |
| Issue | 4 |
| Pages | 342-358 |
| Publication date | 2017-07-04 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Educational Studies (JOURNAL) |
| Journal identifiers | ISSN: 0013-1946 • E-ISSN: 1532-6993 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/00131946.2017.1332628 |
| OpenAlex | W2735343619 |
| Language | EN |
| Citations received | 2 |
| References cited | 92 |
Conventional wisdom within the sociology of education and organizations posits that schools achieve legitimacy by conforming to institutionalized norms and mimicking the actions of successful peers. Recent work on non-elite private schools (NEPS) shows that this institutional type may serve as an exception to this logic, generally adopting what can be perceived as illegitimate forms and practices. We conduct a mixed-methods analysis of the promotional profiles of 204 NEPS located within Ontario, Canada. We ask: How does this unorthodox organizational population carve a space for itself within a fiercely competitive and centuries-old market? Our findings illustrate that these schools engage in niche-seeking behavior, specifically catering to changing parental preferences for a caring consumer ethos with more holistic forms of child development. More broadly, they employ rhetorical strategies (e.g., fostering confidence and global-mindedness) that render their efficiency beyond the scope of verification by potential consumers. We interpret these empirical findings through the lens of contemporary theorizing within organizational sociology
Elite · Ethos · Legitimacy · Political science · Politics · Population · Public relations · Rhetorical question · Scope (computer science · Sociology · Global Education and Multiculturalism · Law · Parental Involvement in Education · Teacher Education and Leadership Studies
Environments and organizations
Content analysis
Content analysis in communication research
Home advantage
Studying Interpersonal Interaction
The cultural contradictions of motherhood
Producing Success
Privilege
Unequal Childhoods
School Choice and School Productivity
Buying Homes, Buying Schools
Optimal distinctiveness
What Is an Elite Boarding School?
How do consumers search for and appraise health information on the world wide web? Qualitative study using focus groups, usability tests, and in-depth interviews
The iron cage revisited institutional isomorphism and collective rationality in organizational fields
Qualitative content analysis in nursing research
Strategic Responses to Institutional Processes
The Discovery of Grounded Theory
Tinkering toward Utopia
Basics of Social Research
Keeping Young Minds Sharp”
Naturalistic inquiry and the saturation concept
Bullshit as resistance
Does Market Competition Encourage Strategic Action in the Private Education Sector
Shamus Rahman Khan, Privilege
Exploring School Choice in Canada
Boarding Schools and Changes in Society and Culture
Choosing selves
School choice and the commodification of education
Providing for the Priceless Student
School Choice by Default? Understanding the Demand for Private Tutoring in Canada
All Choices Created Equal? The Role of Choice Sets in the Selection of Schools
School Marketing as a Sorting Mechanism
Competitive Incentives and the Education Market
Selling Schools
Institutional v. Technical Environments
The Reproduction of Class in Canada's Elite Independent Schools
No Ivies, Oxbridge, or grandes écoles
Legitimacy through alternate means
Choice without markets
Diverging Destinies
School Brand Management
Attitudes Toward Diversity and the School Choice Process
Football as a Status System in U.S. Higher Education
The Diverted Dream
Do Young Children Need Intellectual Stimulation? Experts' Advice to Parents, 1900-1985
The Channeling of Student Competition in Higher Education
Innovation in Education Markets
Why the Microbrewery Movement? Organizational Dynamics of Resource Partitioning in the U.S. Brewing Industry
The Iron Cage Revisited
School Sector and Student Outcomes
Bigger May be Better, But is Older Wiser? Organizational Age and Size in the New York Life Insurance Industry
Politics, Markets, and the Organization of Schools
She's From a `Good Family
Mimetic Isomorphism and Its Effect on the Audit Services Market
Social Class Differences in Family-School Relationships
Multicode Organizations
Chartering and Bartering
The Rise of American Boarding Schools and the Development of a National Upper Class
Muslim Youth in Canadian Schools
Extensive Mothering
The Rules of the Game and the Uncertain Transmission of Advantage
The Impact of Sector on School Organizations
Social Reproduction and Child-rearing Practices
Betrayal as Market Barrier
Are Parents Investing Less in Children? Trends in Mothers' and Fathers' Time with Children
Middle-Status Conformity
Institutionalized Organizations
Approaching adulthood
| Unique citing works | 2 |
|---|---|
| Citations per year | 0,22 |
| Citation span | 2017 - 2020 (4) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 2 |