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The Marketing of the Liberal Arts

The Rhetoric of Antithesis

Bibliographic Data

ID9009833
AuthorsSandra L Ragan (corresponding author), Jill J Mcmillan (0000-0003-2494-4551)
Year1989
Volume60
Issue6
Pages682-682
Publication date1989-11-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueThe Journal of Higher Education (JOURNAL)
Journal identifiersISSN: 0022-1546 • E-ISSN: 1538-4640
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.2307/1981948
OpenAlexW4254617801
LanguageEN
Citations received2
References cited14

Click to increase image sizeClick to decrease image size Additional informationNotes on contributorsSandra L. RaganSandra L. Ragan is associate professor in the Department of Communication at the University of Oklahoma, and Jill McMillan is associate professor in the Department of Communication and Theatre Arts at Wake Forest University.Jill J. McMillanSandra L. Ragan is associate professor in the Department of Communication at the University of Oklahoma, and Jill McMillan is associate professor in the Department of Communication and Theatre Arts at Wake Forest University

Aesthetics · Antithesis · Art · Economics · Higher education · Liberal arts education · Linguistics · Literature · Management · Media studies · Political science · Rhetoric · Sociology · The arts · Visual arts · Classical Philosophy and Thought · Communication in Education and Healthcare · Law · Philosophy · Public Relations and Crisis Communication · Rhetoric and Communication Studies

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Unique citing works1
Citations per year0,14
Citation span2012 - 2012 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 2

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