Strategic and Tactical Marketing Strategies for Regional Public Universities to Address the Enrollment Cliff
Bibliographic Data
| ID | 9010127 |
|---|---|
| Authors | Carrie H Phillips (University of Arkansas), Stephanie Jones (0000-0002-3917-3721, corresponding author), Stephanie J Jones (0000-0001-5279-1260, Texas Tech University, corresponding author) |
| Year | 2024 |
| Volume | 96 |
| Issue | 4 |
| Pages | 653-677 |
| Publication date | 2024-07-23 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | The Journal of Higher Education (JOURNAL) |
| Journal identifiers | ISSN: 0022-1546 • E-ISSN: 1538-4640 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/00221546.2024.2378640 |
| OpenAlex | W4400901081 |
| Language | EN |
| Citations received | 2 |
| References cited | 40 |
Archaeology · Business · Cliff · Economic growth · Economics · Geography · Higher education · Political science · Public relations · Strategic planning · Management and Marketing Education · Marketing · Organizational Leadership and Management Strategies · Technology Adoption and User Behaviour
Mobility Report Cards
Generation Z consumers' expectations of interactions in smart retailing
Competition and strategy in higher education
Qualitative Research
Demographics and the Demand for Higher Education
Leading Through the Enrollment Cliff of 2026 (Part I)
Negotiating Access and Tier One Aspirations
Between Two Fields
Naturalistic inquiry
I'm being pulled in too many different directions
New forms of competition in higher education1
| Unique citing works | 2 |
|---|---|
| Citations per year | 2 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 2 |