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The "Questions To Ask About Your Medicines" Campaign

An Evaluation of Pharmacists and the Public's Response

Bibliographic Data

ID9096989
AuthorsMarja Airaksinen (0000-0002-6077-5671, University of Eastern Finland, corresponding author), Riitta Ahonen (0000-0001-7053-1905), Hannes Enlund
Year1998
Volume36
Issue3
Pages422-427
Publication date1998-03-01
Open AccessNo
TypeARTICLE
VenueMedical Care (JOURNAL)
Journal identifiersISSN: 0025-7079 • E-ISSN: 1537-1948
PublisherOvid Technologies (Wolters Kluwer Health) (PUBLISHER)
DOI10.1097/00005650-199803000-00017
PMID9520965
OpenAlexW1992008453
LanguageEN
Citations received2
References cited4

OBJECTIVES: The purpose of this study was to assess the impact of the WHO/EuroPharm Forum "Questions to Ask About Your Medicines" campaign on patient counseling in Finnish community pharmacies. METHODS: The impact of the campaign was assessed by comparing the baseline findings with those at 3 months and 12 months after the implementation. The research methods involved observation of pharmacist-customer interactions, followed by personal interview of the customer. RESULTS: The main positive outcome was the manner in which information was provided, as the counseling became more customized, more empathy was shown toward the customer, and haste was less obvious. The campaign did not increase the number of customers asking questions, with 6% asking at least one pharmacotherapeutic question throughout the campaign. Information was given mostly on the pharmacists' initiative, with approximately 40% receiving at least some oral counseling, mostly regarding how to use the medicine. Approximately 10% of the customers were provided with written information. No change was observed in the pharmacists' spontaneous provision of oral or written information. CONCLUSIONS: The campaign was an attempt to set national and local standards for patient counseling in Finnish pharmacies. Further efforts are needed to change the content and availability of counseling

Ask price · Baseline (sea) · Business · Empathy · Family medicine · Medical education · Pharmacist · Political science · Set (abstract data type) · Health Literacy and Information Accessibility · Medication Adherence and Compliance · Medicine · Pharmaceutical Practices and Patient Outcomes · Pharmacy · Psychology · Social Psychology

  • A systematic review of the research on communication between patients and health care professionals about medicines

    Open Access•Fiona A Stevenson, Kate Cox et al.•Health Expectations•2004

  • Evaluating the use of criteria for assessing profession-specific communication skills in pharmacy

    Marja-Leena Hyvärinen, Paavo Tanskanen et al.•Studies in Higher Education•2012

  • Effect of clinical guidelines on medical practice

    Open Access•J M Grimshaw, I T Russell•The Lancet•1993

  • Evaluating National Health Communication Campaigns

    Open Access•J C McGrath•American Behavioral Scientist•1991

Citations per year0.09
Citation span2004 - 2012 (9)
Highly citedNo

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