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Political information, influence, and judgment in the 1972 presidential campaign

Bibliographic Data

ID9237387
AuthorsDavid L Swanson (0000-0003-2258-7335), Donald C Swanson (0000-0002-6682-7364, University of Illinois Urbana-Champaign, corresponding author)
Year1973
Volume59
Issue2
Pages130-142
Publication date1973-04-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueQuarterly Journal of Speech (JOURNAL)
Journal identifiersISSN: 0033-5630 • E-ISSN: 1479-5779
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/00335637309383162
OpenAlexW2074743952
LanguageEN
Citations received4
References cited9

A pilot study of the effects of communication in the 1972 presidential campaign illustrates the utility of the survey research method as an adjunct to the conventional tools of the critic‐analyst of campaign persuasion. Findings describe the bases on which voters evaluated the campaign and responded to sources of political information and influence

Persuasion · Persuasive communication · Political communication · Political science · Politics · Presidential campaign · Presidential system · Public relations · Law · Media Studies and Communication · Psychology · Rhetoric and Communication Studies · Social Media and Politics · Social Psychology

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    Open Access•Gary Gumpert•Journal of Communication•1970

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  • Quasi-Mass Communication

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Unique citing works4
Citations per year0,08
Citation span1978 - 1998 (21)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 4

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