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The new politics meets the old rhetoric

New directions in campaign communication research

Bibliographic Data

ID9239155
AuthorsDavid L Swanson (0000-0003-2258-7335, Kansas State College of Pittsburg), Donald C Swanson (0000-0002-6682-7364, Pittsburg State University, corresponding author)
Year1972
Volume58
Issue1
Pages31-40
Publication date1972-02-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueQuarterly Journal of Speech (JOURNAL)
Journal identifiersISSN: 0033-5630 • E-ISSN: 1479-5779
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/00335637209383098
OpenAlexW2005900257
LanguageEN
Citations received7
References cited20

Because of conceptual and methodological limitations, studies of campaign speaking and of voting behavior have failed to confront the issues raised by the innovative communication methods of the “new politics.” To overcome these limitations, researchers should employ an expansionistic view of campaign rhetoric, adopt a functional perspective in analyzing specimens of campaign communication and strategy, and draw their critical standards for evaluation from the voters themselves

Epistemology · Linguistics · Perspective (graphical) · Political communication · Political rhetoric · Political science · Politics · Public relations · Rhetoric · Sociology · Voting · Computer Science · Digital Communication and Language · Hate Speech and Cyberbullying Detection · Law · Social Media and Politics

  • The Rhetorical Presidency

    Mary E Stuckey, Frederick J Antczak•Annals of the International…•1998

  • Democracy and civil rights

    Celeste Michelle Condit•Communication Monographs•1987

  • The Influence of Speech Communication on the Image of a Political Candidate

    Keith R Sanders, Thomas J Pace•Annals of the International…•1977

  • Big spending on the small screen

    Ian Ward•Politics•1982

  • The new managerial rhetoric and the old criticism

    J Michael Sproule•Quarterly Journal of Speech•1988

  • The new populist campaign for economic democracy

    Ronald D Lee, Ronald Lee•Quarterly Journal of Speech•1986

  • Political information, influence, and judgment in the 1972 presidential campaign

    David L Swanson, Donald C Swanson•Quarterly Journal of Speech•1973

  • Elections and the political order

    Angus Campbell•Elections and the political order•1966

  • Handbook of Social Psychology

    Daniel Todd Gilbert, Gardner Lindzey et al.•Handbook of Social Psychology•2012

  • The effects of mass communication

    Joseph T Klapper•The effects of mass communication•1960

  • Democratic Campaign

    Bernard L Brock•Quarterly Journal of Speech•1969

  • Requirements, problems, and strategies

    Herbert W Simons•Quarterly Journal of Speech•1970

  • Dimensions of the concept of rhetoric

    Wayne E Brockriede•Quarterly Journal of Speech•1968

  • The influence of television on policy discussion

    C David Mortensen, Chris Mortensen•Quarterly Journal of Speech•1968

  • Persuasion in presidential campaign communication

    James H Mcbath, Walter R Fisher•Quarterly Journal of Speech•1969

  • The Image Candidates

    Open Access•Elmo Roper•Political Science Quarterly•1968

  • The status of small group research

    C David Mortensen, Chris Mortensen•Quarterly Journal of Speech•1970

  • The People's Choice

    Paul F Lazarsfeld, Bernard Berelson et al.•The People's Choice•1968

  • Group Differences in Attitudes and Votes

    Duncan Macrae, Angus Campbell et al.•American Sociological Review•1957

Unique citing works7
Citations per year0,13
Citation span1973 - 1998 (26)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 6

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