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Product Variety in Religious Markets

Bibliographic Data

ID9255559
AuthorsBrooks B Hull (University of Michigan–Dearborn), Frederick Bold (University of Nevada, Las Vegas)
Year1998
Volume56
Issue1
Pages1-19
Publication date1998-03-01
Open AccessNo
TypeARTICLE
VenueReview of Social Economy (JOURNAL)
Journal identifiersISSN: 0034-6764 • E-ISSN: 1470-1162
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/00346769800000001
OpenAlexW2035191516
LanguageEN
Citations received5
References cited27

This paper analyzes the relationship between religious market product variety and church membership. We find that denominational variety is negatively associated with the total level of church membership in U.S. counties. This result appears 10 contradict the standard religious product variety model. Our data are consistent with a more general view of markets that incorporates the cost to consumers of product variety. Where product variety has significant costs, an increase in variety may reduce total market penetration. The paper suggests market characteristics that might give rise to this situation, characteristics present in the religion market

Business · Economics · Microeconomics · New product development · Product (mathematics) · Product management · Product proliferation · Statistics · Variety (cybernetics) · American Constitutional Law and Politics · Marketing · Mathematics · Religion and Society Interactions · Religion, Spirituality, and Psychology

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Citations per year0.19
Citation span2000 - 2014 (15)
Highly citedNo

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