Intertextuality as Method in a Time of Technologised Misinformation
The Case of Hindutva Fascism in India
Bibliographic Data
| ID | 9285183 |
|---|---|
| Authors | Shakuntala Banaji (0000-0002-9233-247X, corresponding author) |
| Year | 2025 |
| Volume | 32 |
| Issue | 1 |
| Pages | 1-18 |
| Publication date | 2025-01-02 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Javnost - The Public (JOURNAL) |
| Journal identifiers | ISSN: 1318-3222 • E-ISSN: 1854-8377 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/13183222.2025.2469033 |
| OpenAlex | W4409707175 |
| Language | EN |
| Citations received | 1 |
| References cited | 30 |
The spread of hateful disinformation and the domestication of new technologies have been implicated in off-screen discrimination, lynch mobs, mass shootings and the rise of far right governments worldwide. Yet many have been reluctant to name these entrenched communicative strategies of disinformation and dehumanisation as fascist, particularly when discussing non-western contexts. This raises questions about how the narratives, semiotics and aesthetics of these media operate. In this paper, I discuss the comparative visual research methods which can be used to support a plausible case about the role of texts such as WhatsApp messages, posters, films, documentaries, websites, star endorsements and political advertising in the politics of fascism in India. Most particularly, I explore the methodological promises of the notion of “intertextuality”. In doing so, I use examples from two decades of research on visual cultures of Hindutva fascism in India, paying attention to the colour saffron, the furore around an Indian actress’ participation in the Netflix series Quantico, and the use fascist fantasy, myth and disinformation in memes and profile pictures. Using sociological and historical evidence as critical media education, the conclusion sums up the best uses of audiovisual analytic methods in the fight to recognise fascist tropes originating outside Europe and North America
Art · Hindutva · Ideology · Intertextuality · Literature · Misinformation · Political science · Politics · Sociology · Anthropological Studies and Insights · Italian Fascism and Post-war Society · Law · Political theory and Gramsci
Hindu Nationalism
A Theory of Semiotics
Vigilante Publics
The Devil's Historians
The Bully in the Pulpit
May the Force Be With You”
Hate Crimes Against Minorities in India
What a wonderful world
The trouble with civic
Political communication and mobilisation
Digital platforms, Hindutva, and disinformation
A Majority with a Minority Complex”
Rethinking media responsibility in the refugee ‘crisis’
Media against communication
Narration et transformation
China, Forever”
The crime vanishes
Really existing liberalism, the bulwark fantasy, and the enabling of reactionary, far right politics1
Weaponizing History
Islamophobia without Islamophobes
The Saffron Wave
Of Other Spaces
Hindutva Self-fashioning
Cyber-hindutva
Arabs and Muslims in the Media after 9/11
Market matters
| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |