Exotic allure

How cultural distance affects consumer behavior in cross-border live streaming commerce

Bibliographic Data

ID9405395
AuthorsYongqing Yang (0000-0002-5833-9619, Shandong Institute of Business and Technology), Wei Guo (0000-0002-4888-4816, Shandong Institute of Business and Technology), Hui Jiang (0000-0001-8393-8368, Shandong Institute of Business and Technology, corresponding author)
Year2026
Volume262
Pages106147-106147
Publication date2026-01-06
Open AccessYes
TypeARTICLE
VenueActa Psychologica (JOURNAL)
Journal identifiersISSN: 0001-6918 • E-ISSN: 1873-6297
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.actpsy.2025.106147
PMID41601107
OpenAlexW7118251401
LanguageEN
References cited51

Tools

Open DOIOpen Access