A study on reflective factors of social media marketing activities and its influence on purchase intention of gen z
Bibliographic Data
| ID | 9405625 |
|---|---|
| Authors | K S Deepika (PES University, corresponding author), Deepika K S, Ajay Massand (PES University) |
| Year | 2025 |
| Volume | 259 |
| Pages | 105459-105459 |
| Publication date | 2025-08-23 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Acta Psychologica (JOURNAL) |
| Journal identifiers | ISSN: 0001-6918 • E-ISSN: 1873-6297 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.actpsy.2025.105459 |
| PMID | 40850224 |
| OpenAlex | W4413441715 |
| Language | EN |
| References cited | 34 |
Advertising · Business · Social media · World Wide Web · Computer Science · Consumer Perception and Purchasing Behavior · Digital Marketing and Social Media · Marketing · Psychology · Social Psychology · Technology Adoption and User Behaviour
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| Citation velocity | historical |
|---|---|
| Highly cited | No |