Understanding sustainable urban transport adoption in emerging economy

A study of Gen Z's intention to use electric ride-hailing services in Vietnam

Bibliographic Data

ID9406782
AuthorsThi Thuy An Ngo (0000-0001-7510-972X), Tuan Ngo (0000-0002-9831-8580, FPT University, corresponding author), Thanh Trung Pham (0009-0003-0120-0776, FPT University), Thanh Chung Pham, Van Su Tran (FPT University), Nguyen Le (0000-0002-6248-1159, FPT University), Nguyen Boi Ngoc LE, Ton Vu Dinh (0000-0002-2041-8901, FPT University), Thai Ngan DINH, Quy Minh Chau Nguyen (FPT University)
Year2025
Volume261
Pages105873-105873
Publication date2025-11-01
Open AccessYes
TypeARTICLE
VenueActa Psychologica (JOURNAL)
Journal identifiersISSN: 0001-6918 • E-ISSN: 1873-6297
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.actpsy.2025.105873
PMID41202635
OpenAlexW4415944767
LanguageEN
References cited150

As urbanization and climate challenges intensify, the need for sustainable urban transportation becomes increasingly urgent. Electric ride-hailing presents a cleaner mobility solution, yet its adoption in developing countries like Vietnam remains limited. This study investigated the intention of Generation Z (Gen Z) consumers in Vietnam to adopt electric ride-hailing services (ERHS), integrating environmental, social, and governance (ESG) perceptions with key individual psychological traits. Grounded in the Stimulus-Organism-Response (SOR) framework, the research employed a quantitative approach, analyzed data from 411 Gen Z respondents using partial least squares structural equation modeling (PLS-SEM). The proposed model examined how ESG dimensions (environmental, social, and governance responsibility) and personal factors (environmental self-identity, personal innovativeness, and personal norms) influence consumer attitudes, perceived trust, and perceived value, which in turn affect their intention to use ERHS. The findings revealed that both ESG perceptions and personal characteristics significantly shape consumer evaluations and behavioral intentions. Environmental self-identity emerged as the most influential predictor across consumer assessments, while perceived value was the strongest determinant of usage intention. Interestingly, personal innovativeness had a significant effect on perceived trust but did not impact attitude or perceived value, suggesting that openness to innovation alone may not drive adoption in early-stage markets. These insights offer practical implications for service providers and policymakers, emphasizing the importance of authentic environmental commitments, transparent governance, and value-aligned marketing strategies. The study contributes to the theoretical discourse on ESG-driven consumer behavior and provides actionable guidance for promoting sustainable urban mobility in emerging economies

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