Red meat, reactance and political party
Defensive processing of empathy‐based meat reduction appeals
Bibliographic Data
| ID | 9620754 |
|---|---|
| Authors | Heather Barnes Truelove (0000-0002-1266-0554, Department of Psychological and Brain Sciences and Institute of Environmental Research and Education University of North Florida Jacksonville Florida USA, corresponding author) |
| Year | 2025 |
| Volume | 116 |
| Issue | 4 |
| Pages | 1076-1106 |
| Publication date | 2025-06-26 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | British Journal of Psychology (JOURNAL) |
| Journal identifiers | ISSN: 0007-1269 • E-ISSN: 2044-8295 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/bjop.70003 |
| PMID | 40568796 |
| OpenAlex | W4411669828 |
| Language | EN |
| Citations received | 1 |
| References cited | 111 |
Reduction of red meat consumption is urgently needed, but there is concern that meat‐reduction appeals may lead to reactance. Across three studies (total N = 2978), two of which were preregistered, participants were shown a meat‐reduction appeal that was paired with an image that linked meat to its animal origins, a meat‐only image or no image to test whether different message characteristics affected how messages were processed. Results show that reactance mediates the relationship between empathy and meat‐related attitudes and intentions. Additionally, results provide some evidence that Democrats (vs. Republicans) are more likely to have indirect effects of message condition (seeing a meat‐animal association image vs. a meat‐only image or a no image condition) on meat‐related attitudes and intentions through empathy and reactance. Results have implications for the design of meat reduction appeals as they may elicit both empathy and reactance, leading to opposing effects on persuasion
Advertising · Business · Empathy · Fear appeal · Persuasion · Reactance · Red meat · Reduction (mathematics) · Agriculture Sustainability and Environmental Impact · Chemistry · Food Science · Olfactory and Sensory Function Studies · Psychology · Psychology of Moral and Emotional Judgment · Social Psychology
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| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2026 - 2026 (1) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 1 |