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Daily reminders about the animal-welfare, environmental and health consequences of meat and their main and moderated effects on meat consumption

Bibliographic Data

ID22355692
AuthorsIda Strande Ottersen (University of Oslo), Nora C G Benningstad (0000-0002-7955-107X, University of Oslo), Jonas R Kunst (0000-0002-5319-1256, University of Oslo, corresponding author)
Year2022
Volume5
Pages100068
Publication date2022-06-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCleaner and Responsible Consumption (JOURNAL)
Journal identifiersISSN: 2666-7843
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.clrc.2022.100068
OpenAlexW4280624897
LanguageEN
Citations received4
References cited43

Due to the negative impacts of meat consumption, finding ways to reduce individual meat intake is an urgent issue. The present study tested whether daily mobile-phone text message reminders about the animal welfare, environmental, and health consequences of meat would reduce peoples' meat consumption. The study further investigated the role of a range of potential moderators, such as values and attitudes, for the effectiveness of these reminders. Results showed a significant, unexpected increase in meat consumption over the course of the one-week intervention. Neither animal welfare, environmental, nor health reminders reduced daily meat consumption during this period. Only one moderated effect was observed. On days in which participants received reminders of the animal welfare consequences of meat consumption, those who scored higher on disgust propensity ate less red meat. Text-based interventions may have limited effects in changing people's meat consumption, but further research is needed to establish their effectiveness or lack thereof

Animal welfare · Biology · Business · Economics · Environmental health · Psychological intervention · Welfare · Agriculture Sustainability and Environmental Impact · Animal Behavior and Welfare Studies · Food Waste Reduction and Sustainability · Medicine

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Unique citing works4
Citations per year2
Citation span2024 - 2026 (3)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 4

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