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The Cinderella of Occupations

Managing the Work of Department Store Saleswomen, 1900–1940

Bibliographic Data

ID9622430
AuthorsSusan Porter Benson (Bristol Community College, corresponding author)
Year1981
Volume55
Issue1
Pages1-25
Publication date1981-01-01
Open AccessYes
TypeARTICLE
VenueThe Business History Review (JOURNAL)
Journal identifiersISSN: 0007-6805 • E-ISSN: 2044-768X
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.2307/3114439
OpenAlexW2149036238
LanguageEN
Citations received5
References cited16

Of all forms of personal services supplied to business enterprise, that of sales workers has perhaps defied the application of “standard” management practices more than any other. Professor Benson shows that this generalization is especially applicable to female department store sales personnel, who were necessarily recruited chiefly from “lower” social classes whose members lacked education and refinement. Thus, regimentation and rote training seemed appropriate. On the other hand, selling style goods to sophisticated female customers involved elements not of a trade but an art, and an attitude of deference, which was not a common trait among working-class girls. Department store managers, almost exclusively male, failed to solve this paradox and, as Professor Benson relates, failed also to deal with the invisible solidarity of female sales persons

Business · Class (philosophy · Deference · Economics · Generalization · Management · Political science · Public relations · Sociology · Solidarity · Style (visual arts · Work (physics · American History and Culture · Artificial Intelligence · Computer Science · Engineering · History · Law · Marketing · Psychology · Social Psychology

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Citations per year0.11
Citation span1982 - 2012 (31)
Highly citedNo

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