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Selling the American Way

The Singer Sales System in Japan, 1900–1938

Bibliographic Data

ID9628362
AuthorsAndrew Gordon (0000-0002-4190-2268, Fundação Saúde, corresponding author)
Year2008
Volume82
Issue4
Pages671-699
Publication date2008-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueThe Business History Review (JOURNAL)
Journal identifiersISSN: 0007-6805 • E-ISSN: 2044-768X
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/s0007680500063169
OpenAlexW2147285373
LanguageEN
Citations received8
References cited12

From 1900 through the 1920s, Singer put in place its proven selling system in Japan, despite making remarkably little adjustment to local conditions, and with a fair degree of success. But the company was hurt in the long run, with a turning point in the early- to mid-1930s, by its refusal to adapt—as its local competitors did—to the expectations of employees and the limited means of potential customers. Singer's dramatic rise and fall in Japan reveals ways in which practices of global capitalism are simultaneously transformed and transformative as they take root in particular locales

Advertising · Aesthetics · Art · Business · Capitalism · Competitor analysis · Economics · Market economy · Period (music · Point (geometry · Political science · Root (linguistics · Sociology · Transformative learning · Turning point · European history and politics · French Historical and Cultural Studies · Japanese History and Culture · Law · Marketing

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Unique citing works8
Citations per year0,57
Citation span2012 - 2022 (11)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 7

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