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How Pressure Groups Activate Voters and Move Candidates Closer to the Median

Bibliographic Data

ID9707965
AuthorsDonald Wittman (0000-0002-1073-4345, University of California, corresponding author)
Year2009
Volume119
Issue540
Pages1324-1343
Publication date2009-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueThe Economic Journal (JOURNAL)
Journal identifiersISSN: 0013-0133 • E-ISSN: 1468-0297
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1111/j.1468-0297.2009.02273.x
OpenAlexW2116011896
LanguageEN
Citations received1
References cited23

This article shows how uninformed but rational voters can respond intelligently to political advertising. The article models a situation where a candidate must rely on a pressure group for financing political advertising and making endorsements. The pressure group uses its power over the purse to influence the position chosen by the candidate. Nevertheless, when uninformed voters use a strategic rule of thumb, pressure-group contributions always move the outcome of the election closer to the median voter. By using such a rule of thumb, when there is advertising, uninformed voters can have the same influence on the election as informed voters. Copyright © The Author(s). Journal compilation © Royal Economic Society 2009

Advertising · Business · Economics · Microeconomics · Outcome (game theory · Political advertising · Political science · Politics · Position (finance · Power (physics · Rule of thumb · Computer Science · Electoral Systems and Political Participation · Finance · Law · Media Influence and Politics · Social Media and Politics

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Unique citing works1
Citations per year0,1
Citation span2016 - 2016 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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