Economic Aspects of Advertising
A Survey
Bibliographic Data
| ID | 9717771 |
|---|---|
| Authors | Peter Doyle (0000-0002-1896-425X, London Business School, corresponding author) |
| Year | 1968 |
| Volume | 78 |
| Issue | 311 |
| Pages | 570 |
| Publication date | 1968-09-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | The Economic Journal (JOURNAL) |
| Journal identifiers | ISSN: 0013-0133 • E-ISSN: 1468-0297 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.2307/2229384 |
| OpenAlex | W2326081557 |
| Language | EN |
| Citations received | 7 |
Journal Article Economic Aspects of Advertising: A Survey Get access Peter Doyle Peter Doyle The London Graduate School of Business Studies. Search for other works by this author on: Oxford Academic Google Scholar The Economic Journal, Volume 78, Issue 311, 1 September 1968, Pages 570–602, https://doi.org/10.2307/2229384 Published: 01 September 1968
Advertising · Business · Library science · Political science · Sociology · Art History and Market Analysis · Computer Science · Cultural Industries and Urban Development
Estimating Advantages to Large-Scale Advertising
Advertising and Market Share Mobility
Advertising, Concentration and Competition
Advertising, Concentration and Competition
What do the Papers Sell? a Model of Advertising and Media Bias
Advertising expenditure in 1950s Britain
La publicité comparative, ou comment se faire justice à soi-même en passant par le droit
| Unique citing works | 7 |
|---|---|
| Citations per year | 0,13 |
| Citation span | 1974 - 2010 (37) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 7 |