Research Results
Strengthening the Links to the Consumer
Bibliographic Data
| ID | 9733514 |
|---|---|
| Authors | Patricia E Stivers (corresponding author), Richard E Schutz |
| Year | 1976 |
| Volume | 5 |
| Issue | 9 |
| Pages | 3-4 |
| Publication date | 1976-10-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Educational Researcher (JOURNAL) |
| Journal identifiers | ISSN: 0013-189X • E-ISSN: 1935-102X |
| Publisher | American Educational Research Association (AERA) (PUBLISHER) |
| DOI | 10.3102/0013189x005009003 |
| OpenAlex | W1976289908 |
| Language | EN |
Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Marketing and Advertising Strategies · Psychology
| Citation velocity | historical |
|---|---|
| Highly cited | No |