Curating new ethnicities in a digital era
Women and media work in the British South Asian diaspora
Bibliographic Data
| ID | 9744873 |
|---|---|
| Authors | Aswin Punathambekar (0000-0003-0273-6348, University of Pennsylvania, corresponding author), Julia Giese (0000-0002-7870-7327, Loughborough University), Diwas Bisht (0000-0002-8667-8984, Loughborough University) |
| Year | 2022 |
| Volume | 25 |
| Issue | 6 |
| Pages | 616-634 |
| Publication date | 2022-11-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Cultural Studies (JOURNAL) |
| Journal identifiers | ISSN: 1367-8779 • E-ISSN: 1460-356X |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/13678779221120435 |
| OpenAlex | W4292572755 |
| Language | EN |
| Citations received | 4 |
| References cited | 24 |
This article analyses the unfolding impact of social media platforms on the politics of race, ethnicity, and gender in the UK. Revisiting Stuart Hall's foundational work on ‘new ethnicities’ and building on recent critiques of anti-racist struggles premised on mainstream media visibility and recognition, we explore how British South Asian women are navigating opportunities opened up by the digitalization of media industries. First, we examine how an interlocking set of shifts involving social media, techniques of self-making, and media industry logics has sparked the curation of ethnicities that challenge dominant ideas of Britishness and cultural citizenship. We then show that their success hinges on performing two forms of labour: crafting brand-ready representations that satisfy the media industries’ diversity mandates and, at the same time, subsuming their religious and ethnic identities into a picture of entrepreneurial womanhood that resonates with the logics of popular feminism
Britishness · Citizenship · Diaspora · Digital media · Ethnic group · Feminism · Identity politics · Mainstream · Media studies · New media · Political science · Politics · Social media · Sociology · Anthropology · Diaspora, migration, transnational identity · Gender Studies · Gender, Feminism, and Media · Law · Migration, Ethnicity, and Economy
Social Media Entertainment
Distributed Blackness
In the Time of Plastic Representation
Title unavailable
Funky Days Are (Not) Back Again
Diversity pie
Stuart Hall
Creative Diversity”
The Indian Family on UK Reality Television
Zee Tv
Gendering The Labor Of Social Media Production
Monstrous Aunties
Keeping it real
Empowered
Visibility labour
Blackfishing on Instagram
| Unique citing works | 4 |
|---|---|
| Citations per year | 2 |
| Citation span | 2024 - 2026 (3) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 3 |