The Measurement of Public Opinion
Bibliographic Data
| ID | 9753898 |
|---|---|
| Authors | Elmo C Wilson (corresponding author) |
| Year | 1947 |
| Volume | 250 |
| Issue | 1 |
| Pages | 121-129 |
| Publication date | 1947-03-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | The Annals of the American Academy of Political and Social Science (JOURNAL) |
| Journal identifiers | ISSN: 0002-7162 • E-ISSN: 1552-3349 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/000271624725000117 |
| OpenAlex | W1968570917 |
| Language | EN |
| Citations received | 2 |
T WENTY-FIVE years ago the possibility of measuring public opinion with any degree of precision was at least as remote from public consciousness as the atomic bomb. Today public opinion polls are in everyday use by industry, government, and academic institutions. They have become familiar to the general public, and are perhaps accepted too casually. The quantifying of attitudes or opinions has developed certain techniques which have become fairly well standardized in the hands of the foremost practitioners today. These techniques have brought the light of research to bear on problems of industry, government (including psychological warfare), and education; and the result in recent years has been of enormous significance. A good deal of experimentation has been conducted in opinion research methods during the past ten years-the period during which polling has actually risen to prominence; yet the basic techniques remain very much the same as in 1936, when Elmo Roper, George Gallup, and Archibald Crossley correctly predicted the result of the Roosevelt-Landon Presidential election
Political science · Politics · Public opinion · Law · Opinion Dynamics and Social Influence
| Unique citing works | 2 |
|---|---|
| Citations per year | 0,14 |
| Citation span | 2012 - 2017 (6) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 2 |