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Morality analysis

Reducing moral backlash to public policy

Bibliographic Data

ID9784445
AuthorsBrent Mills (0000-0003-0956-8842, Founder, Values Added, Ontario Ottawa, corresponding author)
Year2023
Volume66
Issue2
Pages230-246
Publication date2023-06-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCanadian Public Administration (JOURNAL)
Journal identifiersISSN: 0008-4840 • E-ISSN: 1754-7121
PublisherWiley (PUBLISHER • GB)
DOI10.1111/capa.12522
OpenAlexW4379742513
LanguageEN
References cited33

Widely used policy development processes rarely systematically consider differing moral values, which can lead to overlooked risks, ineffective communications and suboptimal policy design. This article introduces morality analysis, a policy tool that draws on moral foundations theory to optimize policy and program design, build public support for policies and present key advice to decision‐makers. Morality analysis is used to examine the case of a controversial vaccination incentive program introduced by the Government of Alberta in late 2021 and identify policy options that would likely have prompted less public backlash. This article suggests that morality analysis should supplement the policy analysis toolkit

Backlash · Economics · Government (linguistics · Incentive · Law and economics · Microeconomics · Morality · Policy analysis · Political science · Public economics · Public policy · Sociology · Computer Science · Evaluation and Performance Assessment · Law · Public Administration

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