The futures of magazine publishing
Servitization and co-creation of customer value
Bibliographic Data
| ID | 9842932 |
|---|---|
| Authors | Anna Viljakainen (0009-0003-8213-3914, University of Cambridge, corresponding author), Marja Toivonen (VTT Technical Research Centre of Finland) |
| Year | 2014 |
| Volume | 64 |
| Pages | 19-28 |
| Publication date | 2014-12-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Futures (JOURNAL) |
| Journal identifiers | ISSN: 0016-3287 • E-ISSN: 1873-6378 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.futures.2014.10.004 |
| OpenAlex | W2024365651 |
| Language | EN |
| Citations received | 5 |
| References cited | 47 |
This study incorporates the futures studies and foresight perspectives in analysing an industrial change towards service business, with the magazine markets as the case context. It illustrates how the industry is adopting a new competitive strategy via services that are added to the total offering, and how it is simultaneously developing a deeper understanding of the service relationship as value co-creation. The work identifies seven trends in this context and analyses their impacts and discontinuities. Three trends are linked primarily to the business environment: a dispersing customer base, changes in media use habits, and erosion of product business. Four trends describe the behaviour of companies: the shifts from products to value-adding brands, from R&D to innovation, from autonomy to partnering and sharing in an ecosystem, and the changing resource and capability needs. The contributions of this work are twofold. First, studying media as service has been rare in scholarly literature. Second, applying the service perspective to the trend analysis in the media sector is topical due to the increasing competition and unpredictability of the business environment
Business · Business ecosystem · Business model · Commodity · Competition (biology · Context (archaeology · Futures contract · Futures studies · Industrial organization · Knowledge management · Service (business · Use value · Value (mathematics · Digital Marketing and Social Media · Innovation and Knowledge Management · Marketing · Service and Product Innovation
Handbook of qualitative research
Business Research Methods
Servitization of business
Service logic revisited
Core capabilities and core rigidities
Qualitative Research and the Academy of Management Journal
Managing the co-creation of value
Service-dominant logic
Case Study Research
Building Theories from Case Study Research
Audience evolution
Competitive Strategy for Media Firms
InterViews
Information and Consumer Behavior
Return to long waves
Exploring value creation from corporate-foresight activities
Introduction to la prospective
The Knowledge base of futures studies
Perceiving megatrends as empty signifiers
| Unique citing works | 5 |
|---|---|
| Citations per year | 0,56 |
| Citation span | 2017 - 2025 (9) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 5 |