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The impact of social attributes on professionalism among radio announcers

Bibliographic Data

ID9848334
AuthorsGeorge Pollard (Carleton University, corresponding author)
Year1996
Volume56
Issue1
Pages59-71
Publication date1996-08-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueGazette (Leiden Netherlands (JOURNAL)
Journal identifiersISSN: 0016-5492 • E-ISSN: 1460-3594
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/001654929605600104
OpenAlexW1997279240
LanguageEN
Citations received4
References cited12

The social role of radio centres on fulfillment of listener needs. Its efficacy depends on the announcer, who informs listeners about the mundane and necessary, eases the anomic potential of sensitive matters and expedites social continuity. Thus, professionalism must be an axial component of the attitudinal set of these communicators if dysfunctional performance is to be minimized. Yet, little is known of these men and women and how they perceive their role. A 128-item questionnaire was administered to a stratified random sample of announcers to explore their social attributes and professionalism. Announcers emerged as young, highly educated males who emphasized expertise, career concerns and the personal benefits they derived from the job

Dysfunctional family · Sample (material · Set (abstract data type · Stratified sampling · Clinical Psychology · Communication in Education and Healthcare · Computer Science · Media Studies and Communication · Psychology · Public Relations and Crisis Communication · Social Psychology

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Unique citing works4
Citations per year0,13
Citation span1996 - 2005 (10)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 4

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