Harnessing the potential of entertainment-education telenovelas
Bibliographic Data
| ID | 9848622 |
|---|---|
| Authors | Arvind Singhal (0000-0001-7058-3932, Ohio University, corresponding author), Everett M Rogers (University of New Mexico, Albuquerque, New Mexico, U.S.A.), William J Brown (0000-0002-1521-092X, Regent University) |
| Year | 1993 |
| Volume | 51 |
| Issue | 1 |
| Pages | 1-18 |
| Publication date | 1993-02-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Gazette (Leiden Netherlands (JOURNAL) |
| Journal identifiers | ISSN: 0016-5492 • E-ISSN: 1460-3594 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/001654929305100101 |
| OpenAlex | W2149283189 |
| Language | EN |
| Citations received | 21 |
| References cited | 7 |
The enormous economic, political and social problems of the developing world call for creating effective, equitable, and socially responsible mass media programs that will solve human problems and benefit society. The present article investigates the use of the entertainment-education strategy in mass communication, especially focusing on the potential of telenovelas in addressing problems of national development. We trace the diffusion of the entertainment-education telenovelas from Mexico to other developing countries, and distill the lessons learned to date about the conditions (for instance, the physical and human resources) needed in a country to successfully design and implement the entertainment-education strategy
Advertising · Business · Economic growth · Economics · Entertainment · Mass media · Political science · Politics · Public relations · Sociology · Cinema and Media Studies · Media Influence and Health · Media, Gender, and Advertising
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| Unique citing works | 21 |
|---|---|
| Citations per year | 0,68 |
| Citation span | 1995 - 2026 (32) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 21 |