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Development Communication for Developing Societies

Facing the Realities

Bibliographic Data

ID9849199
AuthorsAndrew A Moemeka (corresponding author)
Year1997
Volume59
Issue4
Pages379-393
Publication date1997-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueGazette (Leiden Netherlands (JOURNAL)
Journal identifiersISSN: 0016-5492 • E-ISSN: 1460-3594
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/0016549297059004009
OpenAlexW2086955326
LanguageEN
Citations received1
References cited3

Helping a people to understand and accept the rationale for changing existing conditions that are considered no longer conducive to their well-being requires the full and active involvement of the people in the planning and execution of the advocated change. Otherwise, the change agent will not understand the people's worldviews, and the people will not have the opportunity to learn. Research and practical field experiences have shown that the neglect of this basic fact has led to the failure of many a well-intentioned development or social change project. The neglect of such a vital aspect of the development process should, in the 21st century, be seen and treated as a thing of the past. This article is an attempt to provide some simple but basic facts about the importance of target group participation and its many advantages in the development process

Engineering ethics · Neglect · Political science · Process (computing · Public relations · Social change · Appreciative Inquiry and Organizational Change · Complex Systems and Decision Making · Computer Science · Engineering · Globalization and Cultural Identity · Law · Psychology

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  • Strategies for Planned Change

    Mayer N Zald, Gerald Zaltman et al.•Contemporary Sociology A Journal…•1978

  • Non-Economic Barriers to Economic Development

    Bert F Hoselitz•Economic Development and Cultural…•1952

Unique citing works1
Citations per year0.07
Citation span2011 - 2011 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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