Unified Theory of Acceptance and Use of Technology (UTAUT) Model
Factors Influencing Mobile Banking Services' Adoption in China
Bibliographic Data
| ID | 3604173 |
|---|---|
| Authors | Isaac Kofi Mensah (0000-0003-2964-1736, Fujian Jiangxia University), M K Khan (0000-0002-0775-0619, Ningbo University of Technology, corresponding author) |
| Year | 2024 |
| Volume | 14 |
| Issue | 1 |
| Publication date | 2024-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | SAGE Open (JOURNAL) |
| Journal identifiers | ISSN: 2158-2440 • E-ISSN: 2158-2440 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/21582440241234230 |
| OpenAlex | W4393322591 |
| Language | EN |
| Citations received | 8 |
| References cited | 79 |
This study uses a modified UTAUT model to examine behavioral factors influencing mobile banking services' (MBS) adoption in China. Despite the abundance of smart mobile phones, the uptake of mobile banking among the population remains low. To address this issue, this study integrates four variables-perceived financial cost, awareness, technology infrastructure support, and government regulations-into the UTAUT framework to explore their impact on driving the adoption of MBS. Based on convenient sampling techniques, it uses 567 valid responses collected through a self-administered questionnaire and applies multiple regression analysis methods for data analysis using SPSS-26 software. Results indicate that performance expectancy, effort expectancy, perceived financial cost, and awareness are significant drivers of behavioral intention to use MBS in China. Technological infrastructure support positively influences performance expectancy, and individuals' intent to use and adopt MBS in China. Government support significantly drives the individual's behavioral intention to use and adopt MBS. Furthermore, behavioral intention to use MBS significantly predicts its adoption in China. The practical and academic ramifications of MBS on the growth and development of sustainable mobile banking systems are presented
Business · China · Expectancy theory · Geography · Knowledge management · Mobile banking · Technology Acceptance Model · Telecommunications · Unified theory of acceptance and use of technology · Usability · Computer Science · Digital Marketing and Social Media · Digital Platforms and Economics · Psychology · Social Psychology · Technology Adoption and User Behaviour · Marketing
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Adoption of E-commerce technologies among SMEs in Ghana under the influence of integrated UTAUT and TOE frameworks
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A Review of Conceptual Approaches and Empirical Evidence on Probability and Nonprobability Sample Survey Research
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Common method biases in behavioral research
Comparison of Convenience Sampling and Purposive Sampling
The role of meta-UTAUT factors, perceived anthropomorphism, perceived intelligence, and social self-efficacy in chatbot-based services
The risky impact of digital transformation on organizational performance – evidence from Tunisia
Determinants of Consumer's Purchase Intention on Fresh E-Commerce Platform
Predicting Mobile Banking Acceptance and Loyalty in Chinese Bank Customers
| Unique citing works | 8 |
|---|---|
| Citations per year | 4 |
| Citation span | 2024 - 2026 (3) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 8 |