Campaign Strategies of Afro-Brazilian Politicians

A Preliminary Analysis

Datos Bibliográficos

ID3040259
AutoresGladys Mitchell (Duke University, autor de correspondencia)
Año2009
Volumen51
Número03
Páginas111-142
Fecha de publicación2009-01-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaLatin American Politics and Society (JOURNAL)
Identificadores de la revistaISSN: 1531-426X • E-ISSN: 1548-2456
EditorialCambridge University Press (CUP) (PUBLISHER)
DOI10.1111/j.1548-2456.2009.00058.x
OpenAlexW2010321438
IdiomaEN
Citas recibidas16
Referencias citadas16

Racial politics in Brazil have changed dramatically: the nation-state that once denied racism now enacts racial policies for Afro-Brazilians. The discourse of race has also changed: it is now common for the media to discuss Afro-Brazilians as a voting bloc. Using qualitative methods, this article tests the hypothesis that Afro-Brazilian politicians seek a racial vote from the Afro-Brazilian electorate. Analyzing campaign advertisements from select candidates in Salvador and São Paulo, this study finds that most Afro-Brazilian politicians use racial cues, and interviews show that most Afro-Brazilian politicians address racial issues during their campaigns. Not all of them seek racial votes, however: at the federal level, Afro-Brazilian politicians believe that this strategy would not get them elected. Many use campaigns nevertheless to raise racial consciousness among the electorate

Political science · Politics · Racial politics · Racism · Sociology · Voting · Caribbean history, culture, and politics · Gender Studies · Law · Politics and Society in Latin America · Social Media and Politics