Student satisfaction and the customer focus in higher education
Datos Bibliográficos
| ID | 5147137 |
|---|---|
| Autores | Eddie Mark (University of Toronto, autor de correspondencia) |
| Año | 2013 |
| Volumen | 35 |
| Número | 1 |
| Páginas | 2-10 |
| Fecha de publicación | 2013-02-01 |
| Peer Reviewed | Sí |
| Open Access | No |
| Tipo | ARTICLE |
| Revista | Journal of Higher Education Policy and Management (JOURNAL) |
| Identificadores de la revista | ISSN: 1360-080X • E-ISSN: 1469-9508 |
| Editorial | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/1360080x.2012.727703 |
| OpenAlex | W2065225693 |
| Idioma | EN |
| Citas recibidas | 21 |
| Referencias citadas | 25 |
Advocating a customer focus, the Total Quality Management model of leadership has led to success in raising performance levels throughout various manufacturing and service industries. Many education stakeholders, however, are resistant to the notion that postsecondary students benefit from being treated like customers. While many critics oppose the traditional business philosophy that 'the customer is always right' and maintain that pandering to students' short-term demands is damaging to the learning process few studies explore alternative notions of what it means to ensure student satisfaction. This paper promotes a conceptual interpretation that is not governed by the philosophy that 'the customer is always right
Business · Customer advocacy · Customer delight · Customer retention · Customer satisfaction · Epistemology · Focus (optics · Higher education · Interpretation (philosophy · Political science · Public relations · Quality (philosophy · Service (business · Service quality · Sociology · Total quality management · Computer Science · Customer Service Quality and Loyalty · Higher Education Governance and Development · Management and Marketing Education · Marketing
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The Status of Women in Social Work Education
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| Obras citantes distintas | 21 |
|---|---|
| Citas por año | 2,33 |
| Intervalo de citas | 2017 - 2026 (10) |
| Velocidad de citación | current |
| Altamente citado | No |
| Tipos de cita | Neutras: 20 |