Ko De Ruyter
Biographic Data
| ID | 106418 |
|---|---|
| NAME | Ko De Ruyter |
| GIVEN NAMES | Ko |
| FAMILY NAME | De Ruyter |
| SIGNATURE | DE RUYTER K |
| AFFILIATIONS | Maastricht University |
| ORCID | 0000-0002-1391-697X |
| VERIFIED | Yes |
| TOTAL WORKS | 19 |
| TOTAL CITATIONS | 148 |
| AUTHOR COUNT | 18 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 1992 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 4 |
The Oxford Handbook of Individual Differences in Organizational Contexts
The literature on individual differences constitutes a key area of research in organizational sciences, such as organizational psychology, organizational behavior, and behavioral strategy. In line with this, there is a vast and further growing body of knowledge within this literature. This volume aims to provide an accessible overview of the academic research that characterizes this area. Specifically, through 26 chapters written by 57 establishe…
Oxford Handbook of Individual Differences in Organizational Contexts
Augmented reality (AR)
Seeing with the Customer’s Eye
This position article on augmented reality (AR) advertising offers a conceptual framework of recent scholarship on the intersection between AR technologies, advertising, and marketing metrics. The framework identifies theory-based building blocks for this domain alongside relevant recent examples. It proposes a conceptual case for contextualization of advertising content through AR technology. Finally, an agenda for future research in AR advertis…
Cutting through Content Clutter
Consumer-to-consumer brand message sharing is pivotal for effective social media marketing. Even as companies join social media conversations and generate millions of brand messages, it remains unclear what, how, and when brand messages stand out and prompt sharing by consumers. With a conceptual extension of speech act theory, this study offers a granular assessment of brands’ message intentions (i.e., assertive, expressive, or directive) and th…
Augmenting the eye of the beholder
Driven by the proliferation of augmented reality (AR) technologies, many firms are pursuing a strategy of service augmentation to enhance customers’ online service experiences. Drawing on situated cognition theory, the authors show that AR-based service augmentation enhances customer value perceptions by simultaneously providing simulated physical control and environmental embedding. The resulting authentic situated experience, manifested in a fe…
Unveiling What Is Written in the Stars
Deciphering consumers' sentiment expressions from big data (e.g., online reviews) has become a managerial priority to monitor product and service evaluations. However, sentiment analysis, the process of automatically distilling sentiment from text, provides little insight regarding the language granularities beyond the use of positive and negative words. Drawing on speech act theory, this study provides a fine-grained analysis of the implicit and…
The Extended Transportation-Imagery Model
Stories, and their ability to transport their audience, constitute a central part of human life and consumption experience. Integrating previous literature derived from fields as diverse as anthropology, marketing, psychology, communication, consumer, and literary studies, this article offers a review of two decades worth of research on narrative transportation, the phenomenon in which consumers mentally enter a world that a story evokes. Despite…
The effect of humor in electronic service encounters
Social Capital Production in a Virtual P3 Community
The purpose of this study is to examine the relational norms that determine social capital—an intangible resource embedded in and accumulated through a specific social structure. The social structure examined in this study is a virtual community created through text-based conversations oriented toward peer-to-peer problem solving (P3). Empirical results support the conceptualization of social capital as an index composed of the normative influenc…
An assessment of value creation in mobile service delivery and the moderating role of time consciousness
Beyond the Call of Duty
Firm-hosted commercial online communities, in which customers interact to solve each other's service problems, represent a fascinating context to study the motivations of collective action in the form of knowledge contribution to the community. We extend a model of social capital based on Wasko and Faraj (2005) to incorporate and contrast the direct impact of commitment to both the online community and the host firm, as well as reciprocity, on qu…
The role of self- and group-efficacy in moderated group chat
The impact of attitude strength on customer-oriented priority setting by decision-makers
With a little help from my fans – Extending models of pro-social behaviour to explain supporters’ intentions to buy soccer club shares
On the complex nature of patient evaluations of general practice service
The role of value in the delivery process of hospitality services
Merging service quality and service satisfaction. An empirical test of an integrative model
Cis
The era of customer service is seeing the development of a new branch of management information systems — consumer information systems (CIS). The CIS is fast becoming the source of intelligence on all consumer issues in customer-oriented firms. The authors outline the main characteristics of CIS, and relate them to the development of the consumer affairs role in business. Technological aspects of the CIS are also discussed
The Extended Transportation-Imagery Model
Stories, and their ability to transport their audience, constitute a central part of human life and consumption experience. Integrating previous literature derived from fields as diverse as anthropology, marketing, psychology, communication, consumer, and literary studies, this article offers a review of two decades worth of research on narrative transportation, the phenomenon in which consumers mentally enter a world that a story evokes. Despite…
Social Capital Production in a Virtual P3 Community
The purpose of this study is to examine the relational norms that determine social capital—an intangible resource embedded in and accumulated through a specific social structure. The social structure examined in this study is a virtual community created through text-based conversations oriented toward peer-to-peer problem solving (P3). Empirical results support the conceptualization of social capital as an index composed of the normative influenc…
Cutting through Content Clutter
Consumer-to-consumer brand message sharing is pivotal for effective social media marketing. Even as companies join social media conversations and generate millions of brand messages, it remains unclear what, how, and when brand messages stand out and prompt sharing by consumers. With a conceptual extension of speech act theory, this study offers a granular assessment of brands’ message intentions (i.e., assertive, expressive, or directive) and th…
Unveiling What Is Written in the Stars
Deciphering consumers' sentiment expressions from big data (e.g., online reviews) has become a managerial priority to monitor product and service evaluations. However, sentiment analysis, the process of automatically distilling sentiment from text, provides little insight regarding the language granularities beyond the use of positive and negative words. Drawing on speech act theory, this study provides a fine-grained analysis of the implicit and…
Merging service quality and service satisfaction. An empirical test of an integrative model
With a little help from my fans – Extending models of pro-social behaviour to explain supporters’ intentions to buy soccer club shares
On the complex nature of patient evaluations of general practice service
The role of value in the delivery process of hospitality services
Cis
The era of customer service is seeing the development of a new branch of management information systems — consumer information systems (CIS). The CIS is fast becoming the source of intelligence on all consumer issues in customer-oriented firms. The authors outline the main characteristics of CIS, and relate them to the development of the consumer affairs role in business. Technological aspects of the CIS are also discussed
Merging service quality and service satisfaction. An empirical test of an integrative model
On the complex nature of patient evaluations of general practice service
The role of value in the delivery process of hospitality services
With a little help from my fans – Extending models of pro-social behaviour to explain supporters’ intentions to buy soccer club shares
The impact of attitude strength on customer-oriented priority setting by decision-makers
The role of self- and group-efficacy in moderated group chat
An assessment of value creation in mobile service delivery and the moderating role of time consciousness
Beyond the Call of Duty
Firm-hosted commercial online communities, in which customers interact to solve each other's service problems, represent a fascinating context to study the motivations of collective action in the form of knowledge contribution to the community. We extend a model of social capital based on Wasko and Faraj (2005) to incorporate and contrast the direct impact of commitment to both the online community and the host firm, as well as reciprocity, on qu…
The effect of humor in electronic service encounters
Social Capital Production in a Virtual P3 Community
The purpose of this study is to examine the relational norms that determine social capital—an intangible resource embedded in and accumulated through a specific social structure. The social structure examined in this study is a virtual community created through text-based conversations oriented toward peer-to-peer problem solving (P3). Empirical results support the conceptualization of social capital as an index composed of the normative influenc…
The Extended Transportation-Imagery Model
Stories, and their ability to transport their audience, constitute a central part of human life and consumption experience. Integrating previous literature derived from fields as diverse as anthropology, marketing, psychology, communication, consumer, and literary studies, this article offers a review of two decades worth of research on narrative transportation, the phenomenon in which consumers mentally enter a world that a story evokes. Despite…
Augmenting the eye of the beholder
Driven by the proliferation of augmented reality (AR) technologies, many firms are pursuing a strategy of service augmentation to enhance customers’ online service experiences. Drawing on situated cognition theory, the authors show that AR-based service augmentation enhances customer value perceptions by simultaneously providing simulated physical control and environmental embedding. The resulting authentic situated experience, manifested in a fe…
Unveiling What Is Written in the Stars
Deciphering consumers' sentiment expressions from big data (e.g., online reviews) has become a managerial priority to monitor product and service evaluations. However, sentiment analysis, the process of automatically distilling sentiment from text, provides little insight regarding the language granularities beyond the use of positive and negative words. Drawing on speech act theory, this study provides a fine-grained analysis of the implicit and…
Cutting through Content Clutter
Consumer-to-consumer brand message sharing is pivotal for effective social media marketing. Even as companies join social media conversations and generate millions of brand messages, it remains unclear what, how, and when brand messages stand out and prompt sharing by consumers. With a conceptual extension of speech act theory, this study offers a granular assessment of brands’ message intentions (i.e., assertive, expressive, or directive) and th…
Seeing with the Customer’s Eye
This position article on augmented reality (AR) advertising offers a conceptual framework of recent scholarship on the intersection between AR technologies, advertising, and marketing metrics. The framework identifies theory-based building blocks for this domain alongside relevant recent examples. It proposes a conceptual case for contextualization of advertising content through AR technology. Finally, an agenda for future research in AR advertis…
Augmented reality (AR)
The Oxford Handbook of Individual Differences in Organizational Contexts
The literature on individual differences constitutes a key area of research in organizational sciences, such as organizational psychology, organizational behavior, and behavioral strategy. In line with this, there is a vast and further growing body of knowledge within this literature. This volume aims to provide an accessible overview of the academic research that characterizes this area. Specifically, through 26 chapters written by 57 establishe…
Oxford Handbook of Individual Differences in Organizational Contexts
Computer Science (14 works) · Psychology (14 works) · Business (13 works) · Marketing (9 works) · Social Psychology (8 works) · Digital Marketing and Social Media (7 works) · Customer Service Quality and Loyalty (6 works) · Political science (6 works) · Sociology (6 works) · Advertising (5 works)