Marsha L Richins
Biographic Data
| ID | 109579 |
|---|---|
| NAME | Marsha L Richins |
| GIVEN NAMES | Marsha L |
| FAMILY NAME | Richins |
| SIGNATURE | RICHINS M L |
| AFFILIATIONS | University of Missouri |
| ORCID | 0000-0001-6122-5025 |
| VERIFIED | Yes |
| TOTAL WORKS | 13 |
| TOTAL CITATIONS | 631 |
| AUTHOR COUNT | 13 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1983 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 11 |
Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
This research introduces the concept of material parenting, in which parents use material goods to express their love or to shape children's behavior. Despite the common use of material goods for these purposes, possible long term effects of material parenting practices have not been studied. This article addresses this oversight by examining the potential effects of material parenting on the material values of children once they're grown. This r…
When Wanting Is Better than Having: Materialism, Transformation Expectations, and Product-Evoked Emotions in the Purchase Process
Materialists believe that acquiring products will make them happier, but the validity of this premise has not been examined empirically. In this research, two cross-sectional and one longitudinal studies examine the emotions evoked by products before and after purchase. High-materialism consumers consistently showed hedonic elevation in product-evoked emotions before purchase, followed by hedonic decline after purchase. Low-materialism consumers,…
The Material Values Scale: Measurement Properties and Development of a Short Form
In recent years, a number of studies have used the material values scale (MVS) developed by Richins and Dawson (1992) to examine materialism as a facet of consumer behavior. This research examines the MVS in light of the accumulated evidence concerning this measure. A review of published studies reporting information about the scale and analysis of 15 raw data sets that contain the MVS and other measures revealed that the MVS performs well in ter…
Measuring Emotions in the Consumption Experience
Although consumption-related emotions have been studied with increasing frequency in consumer behavior, issues concerning the appropriate way to measure these emotions remain unresolved This article reviews the emotion measures currently used in consumer research and the theories on which they are based; it concludes that the existing measures are unsuited for the purpose of measuring consumption-related emotions. The article describes six empiri…
Social Comparison, Advertising, and Consumer Discontent
Consumers encounter countless advertising images during the course of everyday life. Many of these images are idealized, representing life more as it is imagined than as it actually exists. This article uses theories originating in social psychology to examine the impact these idealized advertising images have on consumers' perceptions of their lives, particularly with respect to their material possessions. Using social comparison theory as a bas…
Materialism and economic psychology
Valuing Things: The Public and Private Meanings of Possessions
Consumers own objects for the value they provide. This article argues that the value of possessions resides in their meanings and further makes a distinction between the public and private meanings of possessions. The nature of these meanings is elaborated, and three studies are described that assess the public and private meanings of the possessions consumers value most. Similarities and differences between the two sorts of meaning are examined,…
Special Possessions and the Expression of Material Values
Possessions often reveal characteristics of their owners. This research examines the important possessions of consumers low and high in materialism to assess the extent to which these possessions express their owners' material values. Two aspects of the expression of values were examined—characterization, in which possessions embody aspects of their owner's values, and communication, in which possessions serve to signal the owner's values to othe…
A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation
This article reviews the construct and measurement of materialism and concludes that materialism is appropriately conceptualized as a consumer value. The development of a values-oriented materialism scale with three components-acquisition centrality, acquisition as the pursuit of happiness, and possession-defined success-is described. In validation tests high scorers (compared with low scorers) desired a higher level of income, placed greater emp…
Social Comparison and the Idealized Images of Advertising
This article reviews theories that might explain how advertising causes dissatisfaction with the self. It is hypothesized that consumers compare themselves with idealized advertising images. Exposure to such images may change consumers comparison standards for what they desire or lower perceptions of their own performance on relevant dimensions; the result is lowered satisfaction. Explanatory and experimental research examined these hypotheses in…
Assertiveness and Aggression in Marketplace Exchanges Testing Measure Equivalence
Assertive and aggressive behaviors may occur in marketplace exchanges, and measures of these behaviors have been developed in the United States. The appropriateness of these measures for use in other developed Western cultures was studied by examining functional/ conceptual and scalar equivalence of the measures in the Netherlands. An acceptable level of equivalence was found for the aggression construct and measure; however, some inequivalence f…
After the New Wears off: The Temporal Context of Product Involvement
While product involvement has been identified as a significant variable in consumer behavior, the precise nature of such involvement is still not well understood. The study reported here utilizes a longitudinal design to provide evidence for the notion that there are two forms of product involvement. The study also documents the differing temporal patterns of behaviors associated with each form. Behaviors associated with enduring involvement were…
An Analysis of Consumer Interaction Styles in the Marketplace
Journal Article An Analysis of Consumer Interaction Styles in the Marketplace Get access Marsha L. Richins Marsha L. Richins Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 10, Issue 1, June 1983, Pages 73–82, https://doi.org/10.1086/208946 Published: 01 June 1983 Article history Received: 01 May 1982 Revision received: 01 March 1983 Published: 01 June 1983
A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation
This article reviews the construct and measurement of materialism and concludes that materialism is appropriately conceptualized as a consumer value. The development of a values-oriented materialism scale with three components-acquisition centrality, acquisition as the pursuit of happiness, and possession-defined success-is described. In validation tests high scorers (compared with low scorers) desired a higher level of income, placed greater emp…
The Material Values Scale: Measurement Properties and Development of a Short Form
In recent years, a number of studies have used the material values scale (MVS) developed by Richins and Dawson (1992) to examine materialism as a facet of consumer behavior. This research examines the MVS in light of the accumulated evidence concerning this measure. A review of published studies reporting information about the scale and analysis of 15 raw data sets that contain the MVS and other measures revealed that the MVS performs well in ter…
Measuring Emotions in the Consumption Experience
Although consumption-related emotions have been studied with increasing frequency in consumer behavior, issues concerning the appropriate way to measure these emotions remain unresolved This article reviews the emotion measures currently used in consumer research and the theories on which they are based; it concludes that the existing measures are unsuited for the purpose of measuring consumption-related emotions. The article describes six empiri…
Social Comparison and the Idealized Images of Advertising
This article reviews theories that might explain how advertising causes dissatisfaction with the self. It is hypothesized that consumers compare themselves with idealized advertising images. Exposure to such images may change consumers comparison standards for what they desire or lower perceptions of their own performance on relevant dimensions; the result is lowered satisfaction. Explanatory and experimental research examined these hypotheses in…
Special Possessions and the Expression of Material Values
Possessions often reveal characteristics of their owners. This research examines the important possessions of consumers low and high in materialism to assess the extent to which these possessions express their owners' material values. Two aspects of the expression of values were examined—characterization, in which possessions embody aspects of their owner's values, and communication, in which possessions serve to signal the owner's values to othe…
Valuing Things: The Public and Private Meanings of Possessions
Consumers own objects for the value they provide. This article argues that the value of possessions resides in their meanings and further makes a distinction between the public and private meanings of possessions. The nature of these meanings is elaborated, and three studies are described that assess the public and private meanings of the possessions consumers value most. Similarities and differences between the two sorts of meaning are examined,…
After the New Wears off: The Temporal Context of Product Involvement
While product involvement has been identified as a significant variable in consumer behavior, the precise nature of such involvement is still not well understood. The study reported here utilizes a longitudinal design to provide evidence for the notion that there are two forms of product involvement. The study also documents the differing temporal patterns of behaviors associated with each form. Behaviors associated with enduring involvement were…
Materialism and economic psychology
Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
This research introduces the concept of material parenting, in which parents use material goods to express their love or to shape children's behavior. Despite the common use of material goods for these purposes, possible long term effects of material parenting practices have not been studied. This article addresses this oversight by examining the potential effects of material parenting on the material values of children once they're grown. This r…
An Analysis of Consumer Interaction Styles in the Marketplace
Journal Article An Analysis of Consumer Interaction Styles in the Marketplace Get access Marsha L. Richins Marsha L. Richins Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 10, Issue 1, June 1983, Pages 73–82, https://doi.org/10.1086/208946 Published: 01 June 1983 Article history Received: 01 May 1982 Revision received: 01 March 1983 Published: 01 June 1983
Social Comparison, Advertising, and Consumer Discontent
Consumers encounter countless advertising images during the course of everyday life. Many of these images are idealized, representing life more as it is imagined than as it actually exists. This article uses theories originating in social psychology to examine the impact these idealized advertising images have on consumers' perceptions of their lives, particularly with respect to their material possessions. Using social comparison theory as a bas…
When Wanting Is Better than Having: Materialism, Transformation Expectations, and Product-Evoked Emotions in the Purchase Process
Materialists believe that acquiring products will make them happier, but the validity of this premise has not been examined empirically. In this research, two cross-sectional and one longitudinal studies examine the emotions evoked by products before and after purchase. High-materialism consumers consistently showed hedonic elevation in product-evoked emotions before purchase, followed by hedonic decline after purchase. Low-materialism consumers,…
Assertiveness and Aggression in Marketplace Exchanges Testing Measure Equivalence
Assertive and aggressive behaviors may occur in marketplace exchanges, and measures of these behaviors have been developed in the United States. The appropriateness of these measures for use in other developed Western cultures was studied by examining functional/ conceptual and scalar equivalence of the measures in the Netherlands. An acceptable level of equivalence was found for the aggression construct and measure; however, some inequivalence f…
An Analysis of Consumer Interaction Styles in the Marketplace
Journal Article An Analysis of Consumer Interaction Styles in the Marketplace Get access Marsha L. Richins Marsha L. Richins Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 10, Issue 1, June 1983, Pages 73–82, https://doi.org/10.1086/208946 Published: 01 June 1983 Article history Received: 01 May 1982 Revision received: 01 March 1983 Published: 01 June 1983
After the New Wears off: The Temporal Context of Product Involvement
While product involvement has been identified as a significant variable in consumer behavior, the precise nature of such involvement is still not well understood. The study reported here utilizes a longitudinal design to provide evidence for the notion that there are two forms of product involvement. The study also documents the differing temporal patterns of behaviors associated with each form. Behaviors associated with enduring involvement were…
Assertiveness and Aggression in Marketplace Exchanges Testing Measure Equivalence
Assertive and aggressive behaviors may occur in marketplace exchanges, and measures of these behaviors have been developed in the United States. The appropriateness of these measures for use in other developed Western cultures was studied by examining functional/ conceptual and scalar equivalence of the measures in the Netherlands. An acceptable level of equivalence was found for the aggression construct and measure; however, some inequivalence f…
Social Comparison and the Idealized Images of Advertising
This article reviews theories that might explain how advertising causes dissatisfaction with the self. It is hypothesized that consumers compare themselves with idealized advertising images. Exposure to such images may change consumers comparison standards for what they desire or lower perceptions of their own performance on relevant dimensions; the result is lowered satisfaction. Explanatory and experimental research examined these hypotheses in…
A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation
This article reviews the construct and measurement of materialism and concludes that materialism is appropriately conceptualized as a consumer value. The development of a values-oriented materialism scale with three components-acquisition centrality, acquisition as the pursuit of happiness, and possession-defined success-is described. In validation tests high scorers (compared with low scorers) desired a higher level of income, placed greater emp…
Materialism and economic psychology
Valuing Things: The Public and Private Meanings of Possessions
Consumers own objects for the value they provide. This article argues that the value of possessions resides in their meanings and further makes a distinction between the public and private meanings of possessions. The nature of these meanings is elaborated, and three studies are described that assess the public and private meanings of the possessions consumers value most. Similarities and differences between the two sorts of meaning are examined,…
Special Possessions and the Expression of Material Values
Possessions often reveal characteristics of their owners. This research examines the important possessions of consumers low and high in materialism to assess the extent to which these possessions express their owners' material values. Two aspects of the expression of values were examined—characterization, in which possessions embody aspects of their owner's values, and communication, in which possessions serve to signal the owner's values to othe…
Social Comparison, Advertising, and Consumer Discontent
Consumers encounter countless advertising images during the course of everyday life. Many of these images are idealized, representing life more as it is imagined than as it actually exists. This article uses theories originating in social psychology to examine the impact these idealized advertising images have on consumers' perceptions of their lives, particularly with respect to their material possessions. Using social comparison theory as a bas…
Measuring Emotions in the Consumption Experience
Although consumption-related emotions have been studied with increasing frequency in consumer behavior, issues concerning the appropriate way to measure these emotions remain unresolved This article reviews the emotion measures currently used in consumer research and the theories on which they are based; it concludes that the existing measures are unsuited for the purpose of measuring consumption-related emotions. The article describes six empiri…
The Material Values Scale: Measurement Properties and Development of a Short Form
In recent years, a number of studies have used the material values scale (MVS) developed by Richins and Dawson (1992) to examine materialism as a facet of consumer behavior. This research examines the MVS in light of the accumulated evidence concerning this measure. A review of published studies reporting information about the scale and analysis of 15 raw data sets that contain the MVS and other measures revealed that the MVS performs well in ter…
When Wanting Is Better than Having: Materialism, Transformation Expectations, and Product-Evoked Emotions in the Purchase Process
Materialists believe that acquiring products will make them happier, but the validity of this premise has not been examined empirically. In this research, two cross-sectional and one longitudinal studies examine the emotions evoked by products before and after purchase. High-materialism consumers consistently showed hedonic elevation in product-evoked emotions before purchase, followed by hedonic decline after purchase. Low-materialism consumers,…
Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
This research introduces the concept of material parenting, in which parents use material goods to express their love or to shape children's behavior. Despite the common use of material goods for these purposes, possible long term effects of material parenting practices have not been studied. This article addresses this oversight by examining the potential effects of material parenting on the material values of children once they're grown. This r…
Psychology (12 works) · Consumer Behavior in Brand Consumption and Identification (11 works) · Social Psychology (10 works) · Sociology (7 works) · Epistemology (6 works) · Materialism (6 works) · Mathematics (6 works) · Advertising (5 works) · Business (5 works) · Philosophy (4 works)