Eloïse Coupey
Biographic Data
| ID | 117885 |
|---|---|
| NAME | Eloïse Coupey |
| GIVEN NAMES | Eloïse |
| FAMILY NAME | Coupey |
| SIGNATURE | COUPEY E |
| AFFILIATIONS | Virginia Tech |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 21 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1994 |
| LATEST PUBLICATION YEAR | 1998 |
| H-INDEX | 2 |
Product Category Familiarity and Preference Construction
Marketers often base decisions about marketing strategies on the results of research designed to elicit information about consumers' preferences. A large body of research indicates, however, that preferences often are labile. That is, preferences can be reversed depending on factors such as how the preference is elicited. In three studies, we examine the effect of familiarity in two preference-elicitation tasks, choice and matching judgments. We …
Restructuring: Constructive Processing of Information Displays in Consumer Choice
This research examines the construction of information displays by consumers. This aspect of constructive processing, in which data may be transformed, edited, or inferred, is termed "restructuring." Subjects' notes and verbal protocols generated during a study are used to examine restructuring behavior when making choices among brands. These methods enable the examination of restructuring and its effect on evaluative processing throughout the co…
Product Category Familiarity and Preference Construction
Marketers often base decisions about marketing strategies on the results of research designed to elicit information about consumers' preferences. A large body of research indicates, however, that preferences often are labile. That is, preferences can be reversed depending on factors such as how the preference is elicited. In three studies, we examine the effect of familiarity in two preference-elicitation tasks, choice and matching judgments. We …
Restructuring: Constructive Processing of Information Displays in Consumer Choice
This research examines the construction of information displays by consumers. This aspect of constructive processing, in which data may be transformed, edited, or inferred, is termed "restructuring." Subjects' notes and verbal protocols generated during a study are used to examine restructuring behavior when making choices among brands. These methods enable the examination of restructuring and its effect on evaluative processing throughout the co…
Restructuring: Constructive Processing of Information Displays in Consumer Choice
This research examines the construction of information displays by consumers. This aspect of constructive processing, in which data may be transformed, edited, or inferred, is termed "restructuring." Subjects' notes and verbal protocols generated during a study are used to examine restructuring behavior when making choices among brands. These methods enable the examination of restructuring and its effect on evaluative processing throughout the co…
Product Category Familiarity and Preference Construction
Marketers often base decisions about marketing strategies on the results of research designed to elicit information about consumers' preferences. A large body of research indicates, however, that preferences often are labile. That is, preferences can be reversed depending on factors such as how the preference is elicited. In three studies, we examine the effect of familiarity in two preference-elicitation tasks, choice and matching judgments. We …
Cognitive psychology (2 works) · Psychology (2 works) · Advanced Text Analysis Techniques (1 works) · Artificial Intelligence (1 works) · Artificial Intelligence (1 works) · Business (1 works) · Cognitive and psychological constructs research (1 works) · Computer Science (1 works) · Constructive (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works)