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Restructuring

Constructive Processing of Information Displays in Consumer Choice

Bibliographic Data

ID3036742
AuthorsEloïse Coupey (corresponding author)
Year1994
Volume21
Issue1
Pages83
Publication date1994-06-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1086/209384
OpenAlexW2127700184
LanguageEN
Citations received15
References cited13

This research examines the construction of information displays by consumers. This aspect of constructive processing, in which data may be transformed, edited, or inferred, is termed "restructuring." Subjects' notes and verbal protocols generated during a study are used to examine restructuring behavior when making choices among brands. These methods enable the examination of restructuring and its effect on evaluative processing throughout the course of making a choice. Results demonstrate that consumers do restructure, that restructuring is done in a contingent, opportunistic manner, and that restructuring may influence the type of choice heuristic used (e.g., alternative-based vs. attribute-based). Copyright 1994 by the University of Chicago

Business · Cognitive psychology · Constructive · Heuristic · Information processing · Process (computing) · Restructuring · Artificial Intelligence · Cognitive and psychological constructs research · Computer Science · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Psychology

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Unique citing works15
Citations per year0,48
Citation span1995 - 2019 (25)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 14

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