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Daniel J Howard

Biographic Data

ID171312
NAMEDaniel J Howard
GIVEN NAMESDaniel J
FAMILY NAMEHoward
SIGNATUREHOWARD D J
AFFILIATIONSSouthern Methodist University
ORCID0000-0002-5733-4277
VERIFIEDYes
TOTAL WORKS9
TOTAL CITATIONS50
AUTHOR COUNT9
EDITOR COUNT0
FIRST PUBLICATION YEAR1984
LATEST PUBLICATION YEAR2010
H-INDEX3
  • The effects of name similarity on message processing and persuasion

    Open Access•Daniel J Howard, Roger A Kerin•ARTICLE•Journal of Experimental Social…•2010•Cited by: 3•References: 33

  • Emotional Contagion Effects on Product Attitudes

    Daniel J Howard, Charles Gengler et al.•ARTICLE•Journal of Consumer Research•2001•Cited by: 14•References: 33

    Two experiments examine the existence of, and explanation for, emotional contagion effects on product attitudes. In the first experiment, emotional contagion occurred among "receivers" who "caught" a happy emotion from "senders" whom the receivers liked. The relationship between the emotion experienced by senders and receivers was found to be mediated by receivers mimicking smiling on the part of senders. Exposing receivers to happy senders they …

  • Familiar Phrases as Peripheral Persuasion Cues

    Open Access•Daniel J Howard•ARTICLE•Journal of Experimental Social…•1997•Cited by: 2•References: 11

  • Motivating Compliance with a Request by Remembering Someone's Name

    Open Access•Daniel J Howard, Charles Gengler et al.•ARTICLE•Psychological Reports•1995

    22 students are asked to comply with a request by their professor after he recalls or is unable to recall their names. Students whose names were recalled started and returned the completed task more quickly than those whose names were not recalled. The results are consistent with the position that remembrance of names motivates compliance with requests. A complimentary interpretation of remembrance of names is argued

  • What's in a Name? A Complimentary Means of Persuasion

    Daniel J Howard, Charles Gengler et al.•ARTICLE•Journal of Consumer Research•1995•Cited by: 3

    Three experiments demonstrate that remembering someone's name facilitates their compliance with a purchase request made by the rememberer. Experiment 1 shows that name remembrance increases request compliance, but name forgetting does not cause a decrease in compliance. Experiments 2 and 3 show that name remembrance is perceived as a compliment by the person remembered, which mediates compliance with the purchase request. Experimental manipulatio…

  • Question Effects on Question Generation and the Mediation of Attitude Change

    Open Access•Daniel J Howard, Roger A Kerin•ARTICLE•Psychological Reports•1994

    80 undergraduates were exposed to arguments advocating supplemental vitamin use. Ending arguments with rhetorical questions (when compared with statements) resulted in more favorable attitudes towards vitamin use and a more favorable profile of questions generated about the message topic. The question profile, principally reflecting uncertainty concerning personal nutrition, mediated the attitudinal effect

  • Rhetorical question effects on message processing and persuasion

    Open Access•Daniel J Howard•ARTICLE•Journal of Experimental Social…•1990•Cited by: 10•References: 6

  • Effects of the use of introductory rhetorical questions versus statements on information processing

    Robert E Burnkrant, Daniel J Howard•ARTICLE•Journal of Personality and Social…•1984•Cited by: 1

  • Effects of the use of introductory rhetorical questions versus statements on information processing

    Robert E Burnkrant, Daniel J Howard•ARTICLE•Journal of Personality and Social…•1984•Cited by: 17•References: 4

  • Effects of the use of introductory rhetorical questions versus statements on information processing

    Robert E Burnkrant, Daniel J Howard•ARTICLE•Journal of Personality and Social…•1984•Cited by: 17•References: 4

  • Emotional Contagion Effects on Product Attitudes

    Daniel J Howard, Charles Gengler et al.•ARTICLE•Journal of Consumer Research•2001•Cited by: 14•References: 33

    Two experiments examine the existence of, and explanation for, emotional contagion effects on product attitudes. In the first experiment, emotional contagion occurred among "receivers" who "caught" a happy emotion from "senders" whom the receivers liked. The relationship between the emotion experienced by senders and receivers was found to be mediated by receivers mimicking smiling on the part of senders. Exposing receivers to happy senders they …

  • Rhetorical question effects on message processing and persuasion

    Open Access•Daniel J Howard•ARTICLE•Journal of Experimental Social…•1990•Cited by: 10•References: 6

  • The effects of name similarity on message processing and persuasion

    Open Access•Daniel J Howard, Roger A Kerin•ARTICLE•Journal of Experimental Social…•2010•Cited by: 3•References: 33

  • What's in a Name? A Complimentary Means of Persuasion

    Daniel J Howard, Charles Gengler et al.•ARTICLE•Journal of Consumer Research•1995•Cited by: 3

    Three experiments demonstrate that remembering someone's name facilitates their compliance with a purchase request made by the rememberer. Experiment 1 shows that name remembrance increases request compliance, but name forgetting does not cause a decrease in compliance. Experiments 2 and 3 show that name remembrance is perceived as a compliment by the person remembered, which mediates compliance with the purchase request. Experimental manipulatio…

  • Familiar Phrases as Peripheral Persuasion Cues

    Open Access•Daniel J Howard•ARTICLE•Journal of Experimental Social…•1997•Cited by: 2•References: 11

  • Effects of the use of introductory rhetorical questions versus statements on information processing

    Robert E Burnkrant, Daniel J Howard•ARTICLE•Journal of Personality and Social…•1984•Cited by: 1

  • Effects of the use of introductory rhetorical questions versus statements on information processing

    Robert E Burnkrant, Daniel J Howard•ARTICLE•Journal of Personality and Social…•1984•Cited by: 1

  • Effects of the use of introductory rhetorical questions versus statements on information processing

    Robert E Burnkrant, Daniel J Howard•ARTICLE•Journal of Personality and Social…•1984•Cited by: 17•References: 4

  • Rhetorical question effects on message processing and persuasion

    Open Access•Daniel J Howard•ARTICLE•Journal of Experimental Social…•1990•Cited by: 10•References: 6

  • Question Effects on Question Generation and the Mediation of Attitude Change

    Open Access•Daniel J Howard, Roger A Kerin•ARTICLE•Psychological Reports•1994

    80 undergraduates were exposed to arguments advocating supplemental vitamin use. Ending arguments with rhetorical questions (when compared with statements) resulted in more favorable attitudes towards vitamin use and a more favorable profile of questions generated about the message topic. The question profile, principally reflecting uncertainty concerning personal nutrition, mediated the attitudinal effect

  • Motivating Compliance with a Request by Remembering Someone's Name

    Open Access•Daniel J Howard, Charles Gengler et al.•ARTICLE•Psychological Reports•1995

    22 students are asked to comply with a request by their professor after he recalls or is unable to recall their names. Students whose names were recalled started and returned the completed task more quickly than those whose names were not recalled. The results are consistent with the position that remembrance of names motivates compliance with requests. A complimentary interpretation of remembrance of names is argued

  • What's in a Name? A Complimentary Means of Persuasion

    Daniel J Howard, Charles Gengler et al.•ARTICLE•Journal of Consumer Research•1995•Cited by: 3

    Three experiments demonstrate that remembering someone's name facilitates their compliance with a purchase request made by the rememberer. Experiment 1 shows that name remembrance increases request compliance, but name forgetting does not cause a decrease in compliance. Experiments 2 and 3 show that name remembrance is perceived as a compliment by the person remembered, which mediates compliance with the purchase request. Experimental manipulatio…

  • Familiar Phrases as Peripheral Persuasion Cues

    Open Access•Daniel J Howard•ARTICLE•Journal of Experimental Social…•1997•Cited by: 2•References: 11

  • Emotional Contagion Effects on Product Attitudes

    Daniel J Howard, Charles Gengler et al.•ARTICLE•Journal of Consumer Research•2001•Cited by: 14•References: 33

    Two experiments examine the existence of, and explanation for, emotional contagion effects on product attitudes. In the first experiment, emotional contagion occurred among "receivers" who "caught" a happy emotion from "senders" whom the receivers liked. The relationship between the emotion experienced by senders and receivers was found to be mediated by receivers mimicking smiling on the part of senders. Exposing receivers to happy senders they …

  • The effects of name similarity on message processing and persuasion

    Open Access•Daniel J Howard, Roger A Kerin•ARTICLE•Journal of Experimental Social…•2010•Cited by: 3•References: 33

Psychology (9 works) · Social Psychology (9 works) · Cognitive psychology (7 works) · Social Psychology (7 works) · Linguistics (6 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Information processing (4 works) · Persuasion (4 works) · Psychology of Social Influence (4 works) · Rhetorical question (4 works)

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