E Arnould

Biographic Data

ID2158
NAMEE Arnould
GIVEN NAMESE
FAMILY NAMEArnould
SIGNATUREARNOULD E
AFFILIATIONSAalto University
ORCID0000-0001-9602-4610
VERIFIEDYes
TOTAL WORKS61
TOTAL CITATIONS1430
AUTHOR COUNT61
EDITOR COUNT0
FIRST PUBLICATION YEAR1979
LATEST PUBLICATION YEAR2026
H-INDEX16

  • Taste making as assemblage effect: The case of electronic dance music

    Open AccessHedon Blakaj, E ArnouldARTICLEJournal of Consumer Culture2026References: 27

    In this article, we ask, how does the materiality of sound drive the affective experience of musical taste making? We answer this question with ethnographic data collected in the context of electronic dance music (EDM). Prior research has explored the role of cultural intermediaries, consumers’ identity work, and status marking in taste regimes and taste-making. It has examined taste formation primarily at the meso level of product categories. We…

  • Resisting Financial Consumer Responsibilization Through Community Counter-Conduct

    Open AccessHunter Jones, E ArnouldARTICLEJournal of Business Ethics2025

  • Mythologized Counter-Futures and Self-Protective Consumption: A Netnography of Doomsday Preppers

    Open AccessHunter Jones, E Arnould et al.ARTICLEJournal of Consumer Research2025References: 77

    Despite recognizing several ways consumers respond to perceived systemic risk scenarios, prior research emphasizes a general trend toward the privatization of risk, in which individual consumers are responsibilized for managing systemic risk scenarios through their consumption. However, prior work in this area blurs the distinction between responsibilized consumption aimed at self-protection versus preventing or reducing the likelihood of risk sc…

  • Dynamics of convivial affective atmospheres

    Open AccessJoonas Rokka, Brigitte Auriacombe et al.ARTICLEAnnals of Tourism Research2023Cited by: 8References: 21

  • The handbag

    Laura Rosenberg, Laura M Rosenberg et al.ARTICLEConsumption Markets & Culture2022

    The woman’s handbag is an iconic consumer artefact layered with meaning. Ideologies, economics, culture, social statuses, and identities converge in this object. Superfluous but fetishized luxury, essential useful tool, communications device, fashion arbiter, all this and more. To shed light on this fascinating artefact and its journey to a contemporary marketplace icon, we first clarify how the iconicity of the handbag emerged and changed over t…

  • Consumer Culture Theory

    E Arnould, Eric J Arnould et al.CHAPTEROxford Handbook of Consumption2019

    Consumer culture theory (CCT) refers to a heteroglossic assemblage of theoretical perspectives and methodological orientations that seeks to illuminate the dynamic, interactive relationships among consumer actions, marketplace systems, cultural meanings, and broader sociostructural forces, such as socialization in class and gender practices and ideologies. This chapter traces out the historical evolution of CCT and the four major domains of theor…

  • Systemic small-player market exclusion in an east African context

    E Arnould, Melea Pre et al.ARTICLEConsumption Markets & Culture2019References: 48

    Producer–consumers in Kenya and Uganda face challenges in meeting their subsistence goals. They face a paradoxical inclusion and exclusion from the contemporary market system that the solutions proposed in the agriculture development, subsistence markets and BOP perspectives cannot address because of faults in the pervasive marketing ecosystem perspective. In this article, we go beyond the traditional discussion of producer–consumers’ market acce…

  • Stress, affluence and sustainable consumption

    E Arnould, Eric J ArnouldARTICLEConsumption Markets & Culture2019References: 8

  • Fetish, Magic, Marketing

    Open AccessE Arnould, Julien Cayla et al.CHAPTERMagical Capitalism2018

  • Consumer Movements and Collective Creativity: The Case of Restaurant Day

    Open AccessHenri Weijo, Henri A Weijo et al.ARTICLEJournal of Consumer Research2018Cited by: 22References: 63

    Consumer movements are resolute and persistent efforts by organized consumer collectives to reimagine elements of consumer culture. Such movements often use creative public performances to promote their causes and to make movement participation more ludic and fun. However, collective creativity within consumer movements has rarely been an explicit focus of research. Using ethnographic methods and assemblage theory, this study elaborates how colle…

  • The new geography of capitalism: Firms, Finance and Society

    E Arnould, Eric J ArnouldARTICLEConsumption Markets & Culture2018

    This book's title concisely describes its subject matter – an economic geographer's take on recent trends in the globalization of finance and its effects on firms, economic regions, and especially

  • Ruminations on the current state of consumer ethnography

    Robert V Kozinets, E Arnould et al.CHAPTERRoutledge Handbook on Consumption2017

    This chapter shows how researchers are using new topographies, technologies, and technocultural rituals and routines in order to reconceptualize what market actors are and do, and most especially, how they should be studied. Consumers, communications and consumption are all swept up in an anthropocenic streaming and scaping of various sorts, but particularly in our current time as regards the technological. The chapter focuses on an ethnographic …

  • Fetish, magic, marketing

    Open AccessE Arnould, Julien Cayla et al.ARTICLEAnthropology Today2017Cited by: 2References: 25

    This article identifies specific forms of fetishistic enchantments produced by practices culturally specific to modern consumer culture. The authors show that magical practices are constitutive of two fetishistic marketing constructs: the consumer and the human luxury brand. Marketing magic enacts relations between man and the transcendent by bringing consumer personas 'to life' and manifesting ideals of the beautiful in luxury. Marketing magic i…

  • Living in Business Schools, Writing Consumer Culture

    E Arnould, Eric J Arnould et al.CHAPTERHandbook of Anthropology in…2016

  • Rethinking Old Thoughts

    Open AccessE Arnould, Eric J ArnouldARTICLEJournal of Business Anthropology2016

    International audience

  • Why do the Indians Wear Adidas? Or, Culture Contact and the Relations of Consumption

    Open AccessR Wilk, Richard R Wilk et al.ARTICLEJournal of Business Anthropology2016

    The study of the consumption of goods has never achieved the prominence in anthropology of either production or exchange. Yet the accelerating consumption of western goods in non-western societies is one of the most obtrusive cultural and economic trends of the last three centuries. This article addresses the general issue of why goods flow between cultural groups by re-examining the concept of consumption. It raises questions of importance to st…

  • Mise au point: Du Concept De « Partage » À La Mutualité en « Consumer Research

    E Arnould, Eric J Arnould et al.ARTICLERevue du MAUSS2014References: 26

    Le concept, récemment introduit, de partage entre les consommateurs est présenté comme une distribution non réciproque et prosociale de ressources données sans échange récent ni attente de réciprocité. La volonté d'élaborer des critères permettant de différencier le partage de l'échange marchand et du don dans le contexte de la culture des consommateurs est sans nul doute séduisante. Elle répond à une crainte envahissante, évidente chez les cherc…

  • Tillage practices and identity formation in High Plains farming

    Open AccessKatherine Strand, E Arnould et al.ARTICLEJournal of Material Culture2014Cited by: 2References: 28

    In this article, the authors examine the ideological tensions of organic and chemical farmers in the High Plains. They show that the identity of these farmers is created and maintained through competing systems of tillage and the ideologies that support them, which also shape the agricultural landscape. Specifically, they compare conservation tillage wedded to 'modern' ideologies of scientific farming with conventional tillage newly linked to bel…

  • Productive Consumption in the Class-Mediated Construction of Domestic Masculinity: Do-It-Yourself (DIY) Home Improvement in Men's Identity Work

    Risto Moisio, E Arnould et al.ARTICLEJournal of Consumer Research2013Cited by: 61References: 77

    In the context of do-it-yourself (DIY) home improvement, this article extends theorizing on productive consumption, domestic masculinity, and social class. Based on interviews with informants varying in cultural capital endowments, the findings reveal that productive consumption shapes domestic masculinity in relation to class-mediated identity conflicts and ideals. Among high-cultural-capital (HCC) informants, DIY home improvement counters the b…

  • Opinions: What business anthropology is, what it might become… and what, perhaps, it should not be

    Open AccessE Arnould, Howard S Becker et al.ARTICLEJournal of Business Anthropology2012Cited by: 1References: 9

    No available abstract

  • Liquid Relationship to Possessions

    Open AccessFleura Bardhi, G M Eckhardt et al.ARTICLEJournal of Consumer Research2012Cited by: 43References: 53

    This study investigates consumers' relationship to possessions in the condition of contemporary global nomadism. Prior research argues that consumers form enduring and strong attachments to possessions because of their centrality to identity projects. This role is heightened in life transitions including cross-border movements as possessions anchor consumer's identities either to their homeland or to the host country. This study reexamines this c…

  • Gettysburg re-imagined: The Role of Narrative Imagination in Consumption Experience

    Athinodoros Chronis, E Arnould et al.ARTICLEConsumption Markets & Culture2012Cited by: 19References: 47

    We investigate the role of imagination in the consumption experience and we theorize the ways in which important collective narratives are (re)imagined at storyscapes - consumption spaces where narratives are the focal object of consumption. We ground our empirical investigation in the historical narrative of the American Civil War and we explore ethnographically the ways in which this historical episode is (re)imagined and articulated in tourism…

  • Legitimating community supported agriculture through American pastoralist ideology

    Open AccessMelea Pre, Melea Press et al.ARTICLEJournal of Consumer Culture2011Cited by: 18References: 21

    We use a socio-historical lens to look at how Community Supported Agriculture programs (CSAs) have gained legitimacy as a market form. In this article, we question the countercultural conception of CSAs, especially given their rapid growth over the past 25 years. We contend that placing CSA within a larger frame of reference that incorporates American pastoral values and connects CSA to the history of American pastoralism helps account for how CS…

  • How Does Organizational Identification Form? A Consumer Behavior Perspective

    Melea Pre, Melea Press et al.ARTICLEJournal of Consumer Research2011Cited by: 9References: 41

    This article takes a consumer behavior perspective to investigate how constituents come to identify with organizations. Using longitudinal and cross-sectional interview data collected in two contexts (one consumer and one employee), the data illustrate that constituents engage with two conduits, one formal and one informal. These conduits provide opportunities for sensegiving, which features normative elements particular to an organization, and s…

  • Does Fair Trade Deliver on Its Core Value Proposition? Effects on Income, Educational Attainment, and Health in Three Countries

    Open AccessE Arnould, Eric J Arnould et al.ARTICLEJournal of Public Policy &…2009

    Alternative trade organizations (ATOs) based on philosophies of social justice and/or environmental well-being are establishing new channels of trade and marketing. Partisans promote ATOs as systems to transfer benefits from consumers in the wealthy northern hemisphere to producers in the poor southern hemisphere. The central public policy question is whether the well-being of poor agricultural producers in the southern hemisphere is actually bei…