Y Cui
Biographic Data
| ID | 25523 |
|---|---|
| NAME | Y Cui |
| GIVEN NAMES | Y |
| FAMILY NAME | Cui |
| SIGNATURE | CUI Y |
| AFFILIATIONS | Guangdong University of Foreign Studies |
| ORCID | 0000-0001-5412-5616 |
| VERIFIED | Yes |
| TOTAL WORKS | 14 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 14 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2008 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Do translation and post-editing competences develop in synchrony? A case study on the English-Chinese language pair
An Eye Tracking Study on the Reception of Second-Person Pronouns in English-Chinese Advertisement Translation
Second-person pronouns (SPs) address readers directly, and they are widely used in the advertising discourse. SPs are often handled flexibly in English-Chinese advertisement translation, and SPs may be added to Chinese translations even when the original texts do not have second-person reference. This study has explored Chinese readers’ reception of SPs via pupillometry. Thirty-seven participants were recruited for an eye-tracking experiment. Two…
The impact of text type on Chinese-English translation effort: An investigation with reference to translation entropy
Various factors affect translation effort. This research aims to explore the impact of source text type on Chinese-English translation effort with reference to translation entropy. An eye-tracking and key-logging experiment was conducted. Thirty-one student translators translated four text types, namely legal, advertising, news, and poetic texts. Data analyses show that there is a significant difference in participants’ effort of translating the …
How condensation and non-condensation impact viewers’ processing effort and comprehension – an eye-tracking study on Chinese subtitling of English documentaries
Reader perception of and attitude to English-Chinese advertising posters: An eye tracking study
The effectiveness of second-person reference in enhancing reader memory in English-Chinese advertisement translation: An empirical study
This research aims to account for readers’ perception of second-person pronouns and to test their effectiveness in enhancing reader memory in English-Chinese advertisement translation. We conducted an experiment in which 62 participants read the Chinese translations of 16 previously unseen English print advertisements. Two parallel Chinese versions were prepared for the experiment, one with second-person reference and the other without. The parti…
A Questionnaire Survey on Chinese Translation and Interpreting Scholars’ Publication Pressure and Its Impact on Research Quality and Publishing Ethics
The issue of publishing ethics has been drawing attention from scholars of various fields, and this study focuses on the situation in translation and interpreting (T&I) studies. It surveys Chinese T&I researchers' publication pressure and its impact on their research quality and publishing ethics via an online questionnaire and follow-up telephone interviews. Altogether, 124 respondents filled out the questionnaire, and 14 of them took part in th…
A Comparative Study on the Effort of Human Translation and Post-Editing in Relation to Text Types: An Eye-Tracking and Key-Logging Experiment
With the increasing utilization of Machine Translation, it is worth exploring in what areas it actually reduces translators' effort. This study focuses on the English-Chinese language pair and compares the effort of human translation (HT) and that of post-editing (PE) in relation to text types, covering advertising, news, legal, and literary texts, via an eye-tracking and key-logging experiment and a follow-up questionnaire survey. It refers to K…
Chinese interpreting students’ learning motivation and performance in the Covid-19 context: A quasi-experimental study
How plagiarism passes peer review: Reflection on a handbook editor’s experience
Preview this article: How plagiarism passes peer review, Page 1 of 1 /docserver/preview/fulltext/intp.00071.cui-1.gif
Transference of brand personality in brand name translation: A case study on the Chinese-English translation of men’s clothing brands
Brand names are endowed with personalities that appeal to consumers, and such personalities are often adjusted in translation. This research aims to explore the transference of brand personality dimensions in the Chinese-English translation of men’s clothing brands, which embody consumers’ values and self-perceptions as well as social cultural meanings, in the hope of revealing male consumers’ psychological characteristics and providing a referen…
The transference of poetic quality in the translation of English–Chinese advertisements
Advertisements often use poetic elements to convey messages. This paper reports on a preliminary investigation regarding how poetic elements are used in advertisements and how they are transformed in translation. A theoretical framework is established to elaborate the major functions of poetic advertisements and the categories of poetic elements applied. Poetic advertisements aim to gratify the readers’ aesthetic needs and cause an emotional resp…
The anti-tumor effect and biological activities of the extract JMM6 from the stem-barks of the Chinese Juglans Mandshurica maxim on human hepatoma cell line bel-7402
Juglans mandshurica Maxim is a traditional herbal medicines in China, and its anti-tumor bioactivities are of research interest. Bioassay-guided fractionation method was employed to isolate anti-tumor compounds from the stem barks of the Juglans mandshurica Maxim. The anti-tumor effect and biological activities of the extracted compound JMM6 were studied in BEL-7402 cells by MTT, Cell cycle analysis, Hoechst 33342 staining, Annexin V-FITC/PI assa…
Rewriting’ in Advertisement Translation – Analysis from the Perspective of Presupposition
This article mainly explores reasons behind the flexibility and creativity in the translation of advertising discourse by revealing the working of presuppositions. Different from the concept of presupposition in linguistics, the notion of presupposition in this study is viewed from the angle of context. In this way, presupposition covers both the ordinary understanding of the concept and its technical usage within linguistics. It is composed of t…
How plagiarism passes peer review: Reflection on a handbook editor’s experience
Preview this article: How plagiarism passes peer review, Page 1 of 1 /docserver/preview/fulltext/intp.00071.cui-1.gif
Rewriting’ in Advertisement Translation – Analysis from the Perspective of Presupposition
This article mainly explores reasons behind the flexibility and creativity in the translation of advertising discourse by revealing the working of presuppositions. Different from the concept of presupposition in linguistics, the notion of presupposition in this study is viewed from the angle of context. In this way, presupposition covers both the ordinary understanding of the concept and its technical usage within linguistics. It is composed of t…
Rewriting’ in Advertisement Translation – Analysis from the Perspective of Presupposition
This article mainly explores reasons behind the flexibility and creativity in the translation of advertising discourse by revealing the working of presuppositions. Different from the concept of presupposition in linguistics, the notion of presupposition in this study is viewed from the angle of context. In this way, presupposition covers both the ordinary understanding of the concept and its technical usage within linguistics. It is composed of t…
The anti-tumor effect and biological activities of the extract JMM6 from the stem-barks of the Chinese Juglans Mandshurica maxim on human hepatoma cell line bel-7402
Juglans mandshurica Maxim is a traditional herbal medicines in China, and its anti-tumor bioactivities are of research interest. Bioassay-guided fractionation method was employed to isolate anti-tumor compounds from the stem barks of the Juglans mandshurica Maxim. The anti-tumor effect and biological activities of the extracted compound JMM6 were studied in BEL-7402 cells by MTT, Cell cycle analysis, Hoechst 33342 staining, Annexin V-FITC/PI assa…
The transference of poetic quality in the translation of English–Chinese advertisements
Advertisements often use poetic elements to convey messages. This paper reports on a preliminary investigation regarding how poetic elements are used in advertisements and how they are transformed in translation. A theoretical framework is established to elaborate the major functions of poetic advertisements and the categories of poetic elements applied. Poetic advertisements aim to gratify the readers’ aesthetic needs and cause an emotional resp…
Transference of brand personality in brand name translation: A case study on the Chinese-English translation of men’s clothing brands
Brand names are endowed with personalities that appeal to consumers, and such personalities are often adjusted in translation. This research aims to explore the transference of brand personality dimensions in the Chinese-English translation of men’s clothing brands, which embody consumers’ values and self-perceptions as well as social cultural meanings, in the hope of revealing male consumers’ psychological characteristics and providing a referen…
How plagiarism passes peer review: Reflection on a handbook editor’s experience
Preview this article: How plagiarism passes peer review, Page 1 of 1 /docserver/preview/fulltext/intp.00071.cui-1.gif
Chinese interpreting students’ learning motivation and performance in the Covid-19 context: A quasi-experimental study
Reader perception of and attitude to English-Chinese advertising posters: An eye tracking study
The effectiveness of second-person reference in enhancing reader memory in English-Chinese advertisement translation: An empirical study
This research aims to account for readers’ perception of second-person pronouns and to test their effectiveness in enhancing reader memory in English-Chinese advertisement translation. We conducted an experiment in which 62 participants read the Chinese translations of 16 previously unseen English print advertisements. Two parallel Chinese versions were prepared for the experiment, one with second-person reference and the other without. The parti…
A Questionnaire Survey on Chinese Translation and Interpreting Scholars’ Publication Pressure and Its Impact on Research Quality and Publishing Ethics
The issue of publishing ethics has been drawing attention from scholars of various fields, and this study focuses on the situation in translation and interpreting (T&I) studies. It surveys Chinese T&I researchers' publication pressure and its impact on their research quality and publishing ethics via an online questionnaire and follow-up telephone interviews. Altogether, 124 respondents filled out the questionnaire, and 14 of them took part in th…
A Comparative Study on the Effort of Human Translation and Post-Editing in Relation to Text Types: An Eye-Tracking and Key-Logging Experiment
With the increasing utilization of Machine Translation, it is worth exploring in what areas it actually reduces translators' effort. This study focuses on the English-Chinese language pair and compares the effort of human translation (HT) and that of post-editing (PE) in relation to text types, covering advertising, news, legal, and literary texts, via an eye-tracking and key-logging experiment and a follow-up questionnaire survey. It refers to K…
The impact of text type on Chinese-English translation effort: An investigation with reference to translation entropy
Various factors affect translation effort. This research aims to explore the impact of source text type on Chinese-English translation effort with reference to translation entropy. An eye-tracking and key-logging experiment was conducted. Thirty-one student translators translated four text types, namely legal, advertising, news, and poetic texts. Data analyses show that there is a significant difference in participants’ effort of translating the …
How condensation and non-condensation impact viewers’ processing effort and comprehension – an eye-tracking study on Chinese subtitling of English documentaries
Do translation and post-editing competences develop in synchrony? A case study on the English-Chinese language pair
An Eye Tracking Study on the Reception of Second-Person Pronouns in English-Chinese Advertisement Translation
Second-person pronouns (SPs) address readers directly, and they are widely used in the advertising discourse. SPs are often handled flexibly in English-Chinese advertisement translation, and SPs may be added to Chinese translations even when the original texts do not have second-person reference. This study has explored Chinese readers’ reception of SPs via pupillometry. Thirty-seven participants were recruited for an eye-tracking experiment. Two…
Psychology (9 works) · Computer Science (8 works) · Language, Metaphor, and Cognition (7 works) · Advertising (6 works) · Artificial Intelligence (6 works) · Linguistics (6 works) · Subtitles and Audiovisual Media (5 works) · Translation Studies and Practices (5 works) · Eye tracking (4 works) · Medicine (4 works)