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Andrew Greenman

Biographic Data

ID262896
NAMEAndrew Greenman
GIVEN NAMESAndrew
FAMILY NAMEGreenman
SIGNATUREGREENMAN A
AFFILIATIONSNorwich Business School University of East Anglia Norwich UK
ORCID0000-0002-6617-9344
VERIFIEDYes
TOTAL WORKS3
TOTAL CITATIONS4
AUTHOR COUNT3
EDITOR COUNT0
FIRST PUBLICATION YEAR2006
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Elaborating the Motivations and Attitudes Driving Interest in Voluntary Biodiversity Credits

    Open Access•Gamze Yakar‐Pritchard, Andrew Greenman et al.•ARTICLE•Business Strategy and the…•2026

    Global biodiversity loss has prompted the search for new sources of conservation finance, such as voluntary biodiversity credits (VBCs). However, despite optimistic market projections, current uptake of VBCs is limited. Adopting an interpretive approach, we analyse 21 semistructured interviews with early market actors (buyers, sellers, intermediaries) in the United Kingdom to elaborate the motivations and attitudes fuelling interest in VBCs. Spec…

  • Entrepreneurial activities and occupational boundary work during venture creation and development in the cultural industries

    Open Access•Andrew Greenman•ARTICLE•International Small Business…•2012

    Drawing upon a pragmatist-inspired definition of entrepreneurial activity, this article presents material from an ethnographic study of owner-founders of micro- and small businesses in the cultural industries. The concept of occupational boundary work is developed to examine how entrepreneurial activities are partially shaped by occupations during venture creation and development. The article addresses how occupational boundary work influences ve…

  • Embed

    Open Access•Andrew Greenman, Scott Smith et al.•ARTICLE•Ethnographic Praxis in Industry…•2006•Cited by: 4•References: 14

    This paper reflects on an experiment to combine an “ethnographic walking tour” with futures and foresight methods, as a means of enhancing and validating foresight exercises through the addition of valuable firsthand observation. The project, entitled Embed, was created to familiarize senior strategists, product developers, foresight specialists and marketers with the potential of ethnographic research to inform decision making. We introduce the …

  • Embed

    Open Access•Andrew Greenman, Scott Smith et al.•ARTICLE•Ethnographic Praxis in Industry…•2006•Cited by: 4•References: 14

    This paper reflects on an experiment to combine an “ethnographic walking tour” with futures and foresight methods, as a means of enhancing and validating foresight exercises through the addition of valuable firsthand observation. The project, entitled Embed, was created to familiarize senior strategists, product developers, foresight specialists and marketers with the potential of ethnographic research to inform decision making. We introduce the …

  • Embed

    Open Access•Andrew Greenman, Scott Smith et al.•ARTICLE•Ethnographic Praxis in Industry…•2006•Cited by: 4•References: 14

    This paper reflects on an experiment to combine an “ethnographic walking tour” with futures and foresight methods, as a means of enhancing and validating foresight exercises through the addition of valuable firsthand observation. The project, entitled Embed, was created to familiarize senior strategists, product developers, foresight specialists and marketers with the potential of ethnographic research to inform decision making. We introduce the …

  • Entrepreneurial activities and occupational boundary work during venture creation and development in the cultural industries

    Open Access•Andrew Greenman•ARTICLE•International Small Business…•2012

    Drawing upon a pragmatist-inspired definition of entrepreneurial activity, this article presents material from an ethnographic study of owner-founders of micro- and small businesses in the cultural industries. The concept of occupational boundary work is developed to examine how entrepreneurial activities are partially shaped by occupations during venture creation and development. The article addresses how occupational boundary work influences ve…

  • Elaborating the Motivations and Attitudes Driving Interest in Voluntary Biodiversity Credits

    Open Access•Gamze Yakar‐Pritchard, Andrew Greenman et al.•ARTICLE•Business Strategy and the…•2026

    Global biodiversity loss has prompted the search for new sources of conservation finance, such as voluntary biodiversity credits (VBCs). However, despite optimistic market projections, current uptake of VBCs is limited. Adopting an interpretive approach, we analyse 21 semistructured interviews with early market actors (buyers, sellers, intermediaries) in the United Kingdom to elaborate the motivations and attitudes fuelling interest in VBCs. Spec…

Business (2 works) · Engineering (2 works) · Ethnography (2 works) · Sociology (2 works) · Anthropology (1 work) · Artificial Intelligence (1 work) · Biodiversity (1 work) · Biodiversity conservation (1 work) · Computer Science (1 work) · Conservation, Biodiversity, and Resource Management (1 work)

Ethnos_APP • Open Source Project • MIT License • Frontend v2.0.0 • Privacy and Cookies • API Documentation: api.ethnos.app/docs • API Source Code: GitHub • DOI: 10.5281/zenodo.17049435 • Frontend Source Code: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae