Elaborating the Motivations and Attitudes Driving Interest in Voluntary Biodiversity Credits

Bibliographic Data

ID22418167
AuthorsGamze Yakar‐Pritchard (0000-0001-5370-443X, School of Geography University of Nottingham Nottingham UK), Andrew Greenman (0000-0002-6617-9344, Norwich Business School University of East Anglia Norwich UK, corresponding author), Stacia Stetkiewicz (0000-0001-9182-6390, School of Biosciences University of Nottingham Nottingham UK), Bouwe R Dijkstra (0000-0002-9136-0591, School of Economics and GEP, University of Nottingham Nottingham UK), F Bowen (0000-0002-4139-016X, University of Essex), Richard Field (0000-0003-2613-2688, School of Geography University of Nottingham Nottingham UK), R D Field (University of Nottingham)
Year2026
Publication date2026-03-05
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueBusiness Strategy and the Environment (JOURNAL)
Journal identifiersISSN: 0964-4733 • E-ISSN: 1099-0836
PublisherWiley (PUBLISHER • GB)
DOI10.1002/bse.70693
OpenAlexW7134237573
LanguageEN
Citations received1
References cited60

Global biodiversity loss has prompted the search for new sources of conservation finance, such as voluntary biodiversity credits (VBCs). However, despite optimistic market projections, current uptake of VBCs is limited. Adopting an interpretive approach, we analyse 21 semistructured interviews with early market actors (buyers, sellers, intermediaries) in the United Kingdom to elaborate the motivations and attitudes fuelling interest in VBCs. Specifically, our findings show the drivers (including economic, environmental, socio‐cultural) and barriers (including financial, reputational, methodological, capacity and policy) that are shaping the nascent market for VBCs. Our study has implications for theorising a changing interpretive domain in which biodiversity loss is becoming more central to strategy. We also offer practical implications from our findings on factors affecting market development.

Biodiversity · Biodiversity conservation · Global public good · Market failure · Turnover · Conservation, Biodiversity, and Resource Management · Environmental Conservation and Management · Forest Management and Policy

Tools

Open DOIOpen Access